博客与个人写作2019perell.com编辑精选
网络写作指南
The Guide to Writing Online
导读
这是投资人、博客作者 David Perell 关于“如何在网上写作”的长文指南，主张通过持续公开写作来建立个人声誉与受众。值得写作者读，不只因为它的方法论，更因为 HN 评论区给出了几个很实在的反面提醒：自我推销的文化差异、编辑校对的重要性，以及“写起来像废话”的心理门槛。
可以直接用的写作要点
- 01
你的自我介绍方式要匹配读者所在的文化：在北美读者面前直接罗列成绩是加分项，在欧洲读者（尤其德国）面前则容易被读成“你想卖我什么”。
- 02
发布前务必找人做编辑和校对：一个 pour/pore 这类基础用词错误，就足以让读者对你传授写作的能力产生怀疑。
- 03
当你把一个话题写到“觉得都是常识”时，恰恰是动笔的好时机——你不是写给已经懂的人，而是写给几年前的自己。
- 04
别写大段铺垫再宣布“本文将告诉你……”，如果文章本身不简洁、不可扫读，那它讲“在线写作”就没有说服力。
HN 评论精选
自我推介要顾及读者文化，美式直白晒成绩在欧洲会适得其反。
给面向欧洲公众（或想和欧洲、尤其德国做生意）写作的美国人的速成指南：像“我在自己的播客上采访过 70 多位全球最有趣的人，做了近万订户的周更邮件，最火的文章阅读量过十万，而这一切只花了我几年”这样的自我推介，在欧洲只会招来轻蔑，让人觉得你是个傻子。在美国读者面前直白地晒成绩或许没问题，但在欧洲大家先想“那又怎样”，再想“这人到底想卖我什么”。
camillomiller查看英文原文
Quick guide to Americans writing for a European public (or who want to make business with Europe, especially Germany). Writing something like this: >“I’ve interviewed more than 70 of the world’s most interesting people on my North Star Podcast, built a weekly email newsletter with almost 10,000 subscribers, and my most popular articles, such as What the Hell is Going On?, have been read more than 100,000 times. I’ve done all this in just a couple of years.“ will attract contempt and make you look like a moron. Boasting your achievements in such a straightforward way might be ok for a US public, but in Europe everyone just thinks “so what” and then “what the hell is this person trying to sell me”?
基础用词错误会摧毁可信度，写作者必须有编辑和校对。
读到“pour through the archives”时，我对作者的信任动摇了——正确说法是 pore through（仔细研读），不是 pour。开课教“在线写作”却犯这种基础用词错误，很难让人放心。多一双编辑的眼睛会很有帮助：编辑和校对是写作者的朋友。我自己也误用过词、被别人指出来，我很感激他们教了我一课。
mikro2nd查看英文原文
I confess to having my confidence in the writer shaken when I read, "That’s when they’ll pour through the archives". No, they won't. They might pore through your archives, though. Offering a course in "Online Writing" and then making such a basic usage error did not inspire much confidence. Perhaps another pair of editorial eyes might help? For any writer (myself especially included!) editors and proofreaders are your friends. I've also misused words and had someone else point out my error, and I'm grateful to them for having taught me something. Lesson: If you aspire to "being a writer" - online or anywhere - get editorial help where polish matters.
“知识诅咒”：写熟了就觉得内容平淡，其实你是在替过去的自己写。
我一直有个困扰：当一个话题我熟悉到能放心动笔时，写出来的东西在我看来都平淡无奇，于是很容易跳到“这对别人大概也是废话”，然后开始怀疑自己该不该写。有人有同感吗？求建议。
friggeri查看英文原文
One of the things I've been struggling with is that once I've mastered a topic enough to feel comfortable writing about it, everything I write sounds obvious to me, and from there there is an easy leap to "it's probably obvious to everyone", and I start questioning whether I should write at all. Anyone has dealt with this? Tips would be appreciated.
写作建议要先在自己文章里兑现：砍掉冗长铺垫，做到可扫读。
看标题我以为是老生常谈的“在线内容要短、要精炼、要可扫读”，结果作者花了四段才铺垫到“在本文中我将向你展示……”，接着又是一份目录。我基本就放弃了：哪怕后面真讲了写作，这篇文章显然也没做到标题里“在线”那部分。
codingdave查看英文原文
From the headline, I thought it was going to talk about the well-hashed-over advice of keeping online content short, concise, and skimmable. But when he spent 4 paragraphs just leading up to a statement of, "In this essay, I'll show you...", and then a table of contents. I pretty much gave up, as even if the rest of the article does have something to say about writing, it clearly isn't going to be accurate to the 'Online' part of the headline.
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