博客与个人写作2019blogs.lse.ac.uk
学者和学生应认真对待博客和社交媒体
Academics and students should take blogging and social media seriously
导读
这篇文章讨论学者和学生为什么应当认真对待博客与社交媒体：写博客能让研究被更多人读到，也能锻炼面向大众的表达。评论区的讨论补充了更立体的视角：写作不一定只为读者，科普式改写对公共价值很大，而平台选择、职业激励和同行的偏见都会影响学者是否动笔。对写作者而言，这是一组关于“为谁写、在哪写、值不值得写”的坦诚讨论。
可以直接用的写作要点
- 01
把论文改写成面向普通读者的通俗摘要，是让专业性写作获得更广读者的具体练习。
- 02
写作本身可以就是目的：先把想法记录下来、固定下来，不必每一步都先问“会有多少人读”。
- 03
不同平台承担不同功能：短社交媒体适合发现和连接，长文博客才适合认真展开一个论点。
- 04
主动筛选你关注的信息源，取关制造噪音的账号，你的阅读质量决定你的写作输入质量。
HN 评论精选
写作可以是自我记录的目的本身，不必以读者数量衡量价值。
写出来并发表有很多动机，“被尽可能多的人读到”只是其中之一。撇开“不发就失业”、赚钱这类最世俗的理由，至少还有一种纯粹自私的动机：记录自己的想法，让它们变得更持久、更“真实”。我学术活跃的那些年，从没在意过有没有人读我的论文或书。谁对我的题目感兴趣、好奇到去找来读，我都很欢迎；但是否真有人读，对我完全无所谓。这不意味着我写得不用心，恰恰相反——写它们本身就是目的，从不是换取广泛读者的手段。我想这种态度并不罕见。
azangru查看英文原文
> Making sure someone reads your research. There are several motivations to write and publish, and being read (by the widest possible audience) is only one of them. Even if we put the most mundane reasons (publish or perish, publish to make money) aside, there is at least writing (and publishing) for the purely selfish reason of recording your ideas and, by doing so, making them more permanent and more real, as it were. I remember, during my academically active years, I never cared in the slightest whether anyone was going to read my papers or my book. If anyone was interested in my subject and were curious enough to discover them, they were most welcome to them; but it was entirely immaterial to me whether anyone actually did. This doesn’t mean I didn’t put any effort into writing those texts; quite the contrary. But writing them was a goal in itself; it was never a means to anything for which it would require wide audience. I can’t imagine this attitude is unique.
科普写作价值巨大，但学术圈可能把它视为不严肃甚至自我推销。
我很希望看到更多科研人员写博客，尤其是给自己的论文写“外行版”摘要。这对世界显然是净收益：科学素养会提高，人们会了解实验室里正在发生的了不起的事，教授和研究生也能为这些辛苦但常常收入不高的工作赢得更多认可（也许还有收入？）。但我也怀疑，写博客和玩社交媒体会不会被学术界视为“不严肃”，甚至让同行觉得你在自我推销。我听说过有经费评审因为研究者发了新闻稿而否定申请，有评审认为那太自我宣传。不过这种态度有多普遍，我并不清楚。
aaavl2821查看英文原文
I would love to see more academic scientists blogging, especially if they wrote "laypersons" summaries of their scientific papers. I think this would be a clear net positive for the world: scientific literacy would increase, people would learn about all the amazing things going on in academic labs, and professors and grad students could get more recognition (and maybe income?) for jobs that are quite demanding but often dont pay a ton But I wonder if blogging / social media would be viewed as "not serious" by academics, or even make the blogger's peers think they are sell outs? I've heard of grant funding decisions getting denied because a researcher issued a press release, which one reviewer thought was too self-promotional. No idea how widespread this attitude is however
博客需要长期投入且回报慢，加上读者市场有限，未必人人都该写。
我不认为 Twitter 算得上博客。它的信噪比太低，也没有足够空间认真讨论任何“学术”内容，只能用来链接到真正的博客和文章。就真正的博客而言，有几点要考虑。其一，学者大概只有在博客对职业有帮助时才会写。如果你是研究生或副教授，它大概排在优先级很后面；而且建立读者群回报周期很长，而一篇好论文的收益要直接得多。其二，博客要值得做，每 X 个读者对应的作者数量必须很少。现在学术博客的作者还不够多，但读者市场规模有限，所以我不认为人人都该去写博客。
opportune查看英文原文
I don't think twitter really counts as blogging. It is too low signal/noise and doesn't leave enough room to seriously cover anything "academic" other than linking to real blogs and articles For actual blogging, there are a few considerations you need to take into account. One is that academics will probably only blog if it can help their career in some way. If you are a graduate student or associate professor it's probably very low on your list of priorities - it also has a long payoff time as you build up a following whereas a good publication has much more immediate benefits. Another consideration is that for blogging to be worthwhile, there needs to be a low number of producers for every X consumers. Right now I think academic blogging doesn't have enough producers, but the size of the consumer market is limited, so I don't think it makes sense for everyone to blog
平台本身无好坏，关键在于精心筛选信息源；博客也不该被一味轻视。
好文章。很多人觉得 Twitter 这类平台天然糟糕，但如果你关注对的人，它可以是学习新东西、与有趣聪明的人交谈的好平台。你只需要仔细筛选关注对象，记得取关那些发布糟糕、极端极化或无趣内容的人。博客也一样：人们常常因为“引用博客文章而非期刊论文”的负面联想而过分轻视博客，尽管显然有些博客比有些期刊更好。
ve55查看英文原文
Good post. A lot of people see platforms like Twitter as inherently terrible, but if you follow the right people, Twitter can be a very good platform to learn new things and talk to interesting and smart people on. You just have to carefully curate who you follow, remembering to unfollow anyone that posts bad or excessively polarizing or uninteresting content. The same goes for blogs, which are often looked down upon more than they should be due to the negative connotations of referencing a blogpost rather than a paper in a published journal, even though there are clearly some blogs that are better than some journals.
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