博客与个人写作2011blog.thestartuptoolkit.com编辑精选
一个月博客写作与 25 万访问量给我的启示
What I learned from a month of blogging and 250k visits
导读
作者复盘自己一个月写博客、获得约25万访问的经历，讨论流量爆发背后的选题、读者需求和营销现实。对写作者来说，它值得读，不是因为25万访问可复制，而是能帮助区分“写读者真正想要的内容”和“追逐平台一次性流量”。
可以直接用的写作要点
- 01
写读者已经想要的内容：先做“阿司匹林”解决痛点，而不是自嗨式“维生素”。
- 02
把一次爆红当作异常事件，别让它冲昏头；持续写、持续思考才是长期能力。
- 03
动笔前明确博客目标：是产品获客/SEO，还是广告流量；目标不同，写法与投入也不同。
- 04
把 Hacker News 这类平台看作一次性曝光渠道，而不是长期受众资产。
HN 评论精选
HN 上的高流量成功文常自带营销属性，HN 流量多是一次性的，读者要警惕混淆。
好文，我点赞了。不过我想善意地吐槽这类文章：HN 上大多数“一夜成功”故事（第一个月赚3万、第一周4万访问变3000美元等）其实都在把 HN 当营销渠道。所以看到发布30分钟就有几十个赞、还承诺讲高流量故事的文章，我会觉得好笑：有这样的传播势头，我信你访问量高；下个月又会读到这个月发生的很酷流量故事，而本文就是其中一部分。想想挺酷：作者给我们想要的博客建议，同时自己也成了更好的博主，递归很妙。请别误会，我无恶意，文章很好；只是提醒读者别混淆，别以为 HN 主要是营销场。HN 基本是一次性机会，可能有比追 HN 受众更值得做的事。
DanielBMarkham查看英文原文
This is a good article. I liked and upvoted it. Nicely done. Having said that, I feel as if I must in a good-humored way poke fun at this type of article. The vast majority of the articles I see on HN talking about overnight success at something (How I made 30K my first month! How I turned 40K visitors my first week into $3000! Etc) are actually using HN as a marketing channel. So when I see articles that are 30 minutes old with dozens up upvotes, and some kind of promise to tell a tale of high traffic, it makes me laugh. Yes, with that kind of market traction I'm sure you had that many visits. Next month we'll be reading about the really cool traffic stuff that happened this month, and this article is part of that. It's actually pretty cool if you think about it: by providing us with something we want (advice on blogging) the author is actually becoming a better blogger. Lots of nice recursion there. Please don't take that the wrong way -- I mean no disrespect. I'm certain everything is on the up and up, and like I said, great article. I just think that readers can easily get mixed up, that's all. As a reader you could start thinking that HN was primarily a marketing venue. While I love HN and love promoting my own stuff and seeing other ideas (Need books to learn marketing and start-ups? Try http://hn-books.com), HN is essentially a one-shot deal. As one other commenter pointed out, there are probably better things to do with your time than chase an audience on HN. Blogging is a great activity. Chasing eyeballs, at least to me, turns blogging into something a lot less fun.
博客若为广告流量而写不划算，先明确是获客/SEO还是广告变现。
“改个按钮转化率涨8倍很美，一小时工作变12万访问很神奇。”如果你是 HN 新手，别被这句话带偏。若你写博客是为了产品营销做 SEO、触达新客户，那值得；若只是想靠眼球赚广告收入，就停，你有更好的时间用法。
sandee查看英文原文
"Tweaking a button and seeing conversions increase 8-fold is a beautiful thing. Seeing an hour of work turn into 120k visits is magical." If you are a starter at HN, then do not get misguided by the quote above. If you are aiming for using blog writing as SEO for product marketing and reaching out to new customers then it is good effort. But if you are looking to get eyeballs for adv revenue then stop right there. There are better things you can do with your time.
爆红后别上头，保持持续写作和思考。
我也有类似经历：我的《Tumblr 是机器人狂欢吗？》上了 HN 第一，日访问从10涨到1000多，这种事很疯狂。唯一建议：别让它冲昏头，继续写、继续想、继续干。
ofca查看英文原文
I have had the same experience when my 'Is tumblr a bot fest?' post got #1 on HN. I went from 10 views a day to more than 1k a day. Those types of things are crazy. My only advice is - dont let it go to your head. Keep writing. Keep thinking. Keep hustling.
写用户已经想要的内容，做阿司匹林而不是维生素。
好文，讲的是抓住用户已经想要的核心。多数人的困惑就在这里：很多创业者想做“维生素”，其实该做“阿司匹林”。
robjohnson查看英文原文
Good article about getting at the core of what users ALREADY want. I think that this is the crux of the confusion for most people. Many startup entrepreneurs want to make vitamins when they should really be making aspirin.
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