博客与个人写作2022pierre.equoy.fr
别再写 Twitter 长线程了
Stop Writing Twitter Threads
导读
作者主张别再写 Twitter 长串（thread），而应把内容写成正式博客文章。这篇值得写作者读，是因为它逼我们想清楚：形式选择背后其实是分发与受众的问题——评论区的反驳比原文更精彩。
可以直接用的写作要点
- 01
动笔前先问自己：我选这个形式是为了内容更好，还是因为它在某个平台上更容易被看到？
- 02
把「平台能给我多少读者」和「这个形式是否适合我的内容」分开评估，两者都重要但别混为一谈。
- 03
如果不得不用碎片化格式（推文、短贴），就让每一段单独成立、单独可读，这会反过来训练句子的清晰度。
- 04
减少读者的点击摩擦：内容放在读者已经在的地方，往往比放在「更理想的载体」上更有效。
HN 评论精选
选平台的首要考虑是分发，而不是形式的纯粹性。
作为常年写博客长文的人，我认为这篇文章完全没抓住重点。人们写推特长串，是因为推特能给他们想说的内容带来分发。它或许不是最理想的讲台，但如果你写的东西有洞见，可能有一大堆人看到，而在自己博客上读到的只有你妈和最好的朋友。
zeptonaut22查看英文原文
As someone that regularly writes long-form content on a blog, I have to say: this post completely misses the point. People write Twitter threads because Twitter gives them distribution for what they want to say. Sure, it may not be the perfect soapbox for what you want to say. But if you write something insightful, a zillion people may see it as opposed to your mom and best friend who read it on your blog.
字数限制迫使每段独立成立，反而训练出清晰的表达。
不认同。我不觉得推特长串难读：点进去就是一串 280 字符的推文，中间夹着回复、转推、点赞按钮，一点也不费劲。相比之下，食谱博客和 Fandom 这类网站页面不停劫持浏览器塞广告，体验差得多。280 字符的限制也有好处：作者知道每条会被单独看到，就尽量让每条自身完整、连贯。这种写法平淡、简单，但也清晰——说不进 280 字符，你就得重写。我这条评论就是按推特长串写的，每段都在 280 字符内，其中一段刚好卡满。这种干巴巴的风格也许让你想起大学论文，但我欣赏它的清晰。推特鼓励清晰与简短，我喜欢。
klodolph查看英文原文
No. I don’t find Twitter threads hard to follow. You click on them, you get a sequence of 280-character tweets, with the little reply/retweet/like/share buttons between each block of text. This is not at all onerous to follow. Compare to your typical recipe blog or Fandom (.com) site. Is that any better? I’d say the recipe blogs are and sites like Fandom are far worse, because the page is constantly trying to hijack the browser to show ads. Recipe sites are barely usable these days. The 280-character limit also has benefits. Writers know that tweets will be viewed in isolation, so they try to make each tweet as coherent as possible, individually. This style of writing is bland and simplistic but also clear. You can’t say it in 280 characters, you rewrite it. I wrote this comment as if it were a Twitter thread. Each paragraph fits in 280 characters—and one fits exactly! This dry style may remind you of the papers you had to read or write in college, but I appreciate the clarity. Twitter encourages clarity and brevity, and I like it.
读者不愿承担跳转摩擦，互动数据会惩罚「离开平台」。
这说服不了任何人。事实是推特长串带来的互动远高于文章——即使文章也发在推特上。让读者离开平台（尤其在手机上）是额外的摩擦，他们未必愿意承担。
norswap查看英文原文
This won't convince anyone. The truth is that Twitter thread get a ton of engagement that articles don't — even if you post them on Twitter. Leaving the platform, particularly on mobile, is additional friction that readers might not be willing to take on.
写作平台的选择常常由「阻力最小」决定，自建站还附带自我推广成本。
他说的没错，但忽略了：打开推特直接开写、立刻引起对话实在太容易了，这是阻力最小的路径。自建网站当然好，我希望更多人这么做，但那需要一些技术知识；而且除非你拼命自我推广，否则只有你妈和你的狗会找到你的站点。Facebook 以前是个好去处，如今已是污水池。专业论坛和兴趣小组也许存在，但内容容易淹没在某个帖子里，而推特至少是绑定在你名下的。
poulsbohemian查看英文原文
He's not wrong, but he's also overlooking that it's darn easy to open Twitter and start typing, and get instant conversation started, IE: it's a path of least resistance. Set up your own site? Sure, I wish more people would, but it takes some degree of knowledge to do that, and then your mom and your dog are the only people who will find your site unless you work really hard at self-promotion. Facebook would have been a good place for this in the past, but is a cesspool these days. There might be specialized forums and interest groups out there - but it can be hard to pin your content for general use, IE: it gets lost in some thread, whereas at least Twitter is tied to you. Yes, there are various sites promoting themselves as places for long-form writing, but they have their own issues with copyright, walled gardens, etc. This is a space that needs entrepreneurial focus.
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