博客与个人写作2013medium.com
为什么我不为 Medium 写作
Why I Don't Write For Medium
导读
作者在这篇文章里解释自己为什么不在 Medium 上写作，评论区补充了几条理由：平台的授权条款要求你让渡内容使用权、页面里无法放外链把读者导流到自己的渠道，以及 Medium 靠强分发和抓眼球的标题迅速走红、但不少文章被指缺乏实质。对写作者来说，它提醒我们：选平台、起标题、看清授权条款，和打磨文字本身同样重要。
可以直接用的写作要点
- 01
标题决定传播：抓眼球的标题能带来大量点赞，但要判断它是放大了内容，还是在替空洞内容打掩护。
- 02
警惕套路化标题——Medium 式标题模板已经被恶搞账号批量模仿，套用模板会让文章显得千篇一律。
- 03
选平台时要看它是否允许你把读者导向自己的网站或社交账号，否则读者关系会全部留在平台手里。
- 04
发布前读清平台的授权条款，明确你为换取曝光让渡了哪些内容使用权。
HN 评论精选
Medium 的核心竞争力是分发而非内容：抓眼球的标题比内容实质更能换来曝光和点赞。
如果你去 VC 说你的绝妙新点子不过是……屏住呼吸……一个博客引擎，你可能当场被赶出去。只有 Evan Williams 能连做三个创业项目，其中两个是博客引擎，第三个还是博客引擎（只是限制 140 字符）。他似乎从没有原创的绝妙点子，但他就是懂得让自己的东西像野火一样蔓延，顺手再赚一个十亿美元。几乎一夜之间，Medium 上的文章就像 TechCrunch 等经营多年声誉的媒体一样出现在 HN 上。在我看来大多数文章没什么实质内容，但标题很抓眼球，而且确实拿到很多赞（希望不是刷的）。他到底怎么做到的？
sytelus查看英文原文
If you went to VC and said your bright new unmistakably hot crazy brilliant idea was ...hold your breath... a blog engine, you might have been thrown out of the building. Only Evan Williams can do 3 startups in a row, two of which are blog engines and one of which is... well, again a blog engine (albeit with 140 char limit). Granted he never seems to have any brilliant original ideas, but the dude knows how to spread his stuff like wildfire and pile up yet another billion dollar in the process. Almost overnight, posts on Medium has been appearing on HN like TechCrunch and other well known outlets who have put years on building reputation. To me, most posts doesn't seem to have that much of a substance but headlines are eye catching and they do get lots of upvotes (hopefully, not from faking). Seriously, how does he do it?
Medium 的标题套路高度可复制，以至于恶搞账号能批量伪造，说明这种风格已经成了陈词滥调。
来玩个游戏：假 Medium 还是真 Medium？！ 1）“是的，阴道，并不存在所谓正常”；2）“我把朋友的名字纹在头上……然后我们分手了”；3）“用碎屏 iPhone 生活”；4）“改变避孕套文化”；5）“洗衣店的一夜”；6）“NSA 和我在 LinkedIn 上互相吓到的那件事”。其中一些真的来自 Medium，一些来自恶搞账号 FalseMedium。你能猜出哪些是假的吗？
AlexanderDhoore查看英文原文
Let's play a game: --- False Medium or Real Medium !?! --- 1) "Yes, Vagina, There Is No Such Thing as Normal" 2) "I Tattooed My Friend’s Name On My Head…And Then We Broke Up" 3) "Living With a Cracked iPhone Screen" 4) "Changing Condom Culture" 5) "A Night at the Laundromat" 6) "In which the NSA and I freak each other out on LinkedIn" Some of these are really from Medium, some are from the parody FalseMedium [1]. Can you guess which ones are fake?! (Answers [2]) [1] https://twitter.com/FalseMedium [2] http://pastebin.com/Kh7B1b9C
如果平台不让你把读者导向自己的渠道，你就很难把平台的流量变成自己的读者关系。
我甚至没办法在页面上放一个指向我 Twitter 或个人网站的链接，好把这些流量导到有用的地方。我是不是漏掉了什么？
quaunaut查看英文原文
> There isn’t even a way for me to put a link to my twitter or my personal website so that I can drive that traffic somewhere useful. > Joe Wegner Career Nerd. Was an IT guy. Is a software engineer (@CultivateStudios). Loves Christ. Married to @Erica_Wegner. http://t.co/yEBP9xbDiu Am I missing something?
要求用户授予内容许可是所有 UGC 平台的通例，Medium 只是把话说得更直白，写作者该关注的是自己让渡了什么。
GitHub 的免责条款至少和 Medium 的授权条款一样吓人。任何依赖用户生成内容的公司，都需要用户同意类似 Medium 法律条款里的内容。至少 Medium 说得明确。假设你拥有发到 Medium 上内容的版权，他们除此之外还能怎么发布它？GitHub 的措辞更口语化、也没有用版权术语，但功能上是一样的。
mrkurt查看英文原文
Github's indemnity clause is at least as scary as Medium's licensing clause. Any company that relies on user generated content needs users to agree to what Medium's legalese says. At least it's explicit. Assuming you own the copyright to content you put on Medium, how else can they publish it? Github's language is informal, and not written in terms of copyright, but is functionally the same ... though the full term isn't included in the parent: > We claim no intellectual property rights over the material you provide to the Service. Your profile and materials uploaded remain yours. However, by setting your pages to be viewed publicly, you agree to allow others to view your Content. By setting your repositories to be viewed publicly, you agree to allow others to view and fork your repositories.
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