文案与商业写作2015bloomberg.com编辑精选
保罗·都铎·琼斯对员工说：学会写作，否则我就撕掉你的备忘录
Paul Tudor Jones to Staff: Learn to Write or I'll Rip Up Your Memo
导读
这篇 Bloomberg 报道讲 Paul Tudor Jones 要求员工学会写作，否则就把备忘录撕掉；HN 讨论把它延伸到创业融资、金融沟通等场景。值得写作者读，因为它提醒：在注意力稀缺的沟通中，清晰、简洁、先给结论，比展示深刻更重要。
可以直接用的写作要点
- 01
先写结论，再用金字塔结构展开；不要让读者在长文里自己找重点。
- 02
把“一句话核心”提炼出来，放在标题、邮件主题或开头，尤其面对小屏和短注意力读者。
- 03
冗长复杂常是思维不清的信号；主题允许时能简单说清就简单说清，复杂主题再增加复杂度。
- 04
用受众视角检查：对方只有几秒，能否立刻知道你在做什么、要他做什么。
HN 评论精选
清晰简洁与成功相关，长而复杂的 pitch 往往暗示思维混乱。
这对申请 YC 的人也是好建议。我不会读你一万字的宣言——直接告诉我你在做什么！我们发现，清晰简洁回答问题的能力与成功高度相关，是评估创始人的重要因素。我也想到最喜欢的 C. A. R. Hoare 名言：构建软件设计有两种方式，一种是简单到明显没有缺陷，另一种是复杂到没有明显缺陷；第一种难得多。商业同理，冗长复杂的推介是思维混乱和隐藏冰山的标志。
paul查看英文原文
This also is good advice for anyone applying to YC. I'm not going to read your 10,000 word manifesto -- just tell me what it is you are building! :) We've actually found that the ability to provide clear and concise answers strongly correlates with success, so this is a major factor when evaluating founders. I'm also reminded of my favorite C. A. R. Hoare quote: "There are two ways of constructing a software design: One way is to make it so simple that there are obviously no deficiencies, and the other way is to make it so complicated that there are no obvious deficiencies. The first method is far more difficult." The same thing applies to business. Long, complex pitches are a sign of muddy thinking and hidden icebergs.
注意力极度稀缺，要用一句话提炼差异化核心并放进主题行。
我完全赞同。金融界都懂：你面对的是有钱人，而有钱人每小时会被很多人争取注意。关键不是文风、深刻智识或推销，而是“我每小时有 10 个聪明人（包括员工）想跟我沟通，我的带宽有限。你有 10 秒，来抓住我”。我做固定收益策略师多年，竞争者的 30 份 PDF 每小时涌进目标收件箱，我的成功做法是：真正想清楚我这篇与所有人显而易见的废话有何不同，用一句话概括，放进邮件主题。
vegabook查看英文原文
I cannot endorse this idea enough. Paul Tudor (I don't know why anybody calls him Mr Jones. Anybody who has ever dealt with his firm calls him Paul Tudor) knows what everybody else in finance knows: you're dealing with people who have money, and when you have money, there are many, many, people trying to solicit your interest. This is not about the blog writing style, your deep intellect, your pitch. It's about "I get 10 really smart people 10x per hour trying to communicate with me (including my own employees). My bandwith is limited. You have 10 seconds. Get my attention". This issue is less about tech, than about the basics of trying to get through to the wealthy/privileged in what is the biggest, most brutally competitive communication arena. Literally everybody wants Paul Tudor's attention. He's a financial genius, but he's just a man with a limited attention span and dozens of solicitations per hour. Make sure your 10 seconds count. I was a fixed income strategist for many years. Realizing that there were 30 PDFs from my competitors hitting the target's inbox every hour, my successful strategy was to do what none of them were doing: sit back, really think about what was the essence of my piece that was different from the first principal component of everybody's obvious chatter, summarize that in a single line, and put that into the subject.
推介要用金字塔结构、先讲核心，并适配小屏阅读。
创业圈里，我收到的 pitch 约 80% 介于含混和不连贯之间，主动投来的比例更高。要考虑收件人在小屏上阅读，使用金字塔结构，不要把导语埋起来。很多 pitch 要钱，却完全不说自己做什么。
joshu查看英文原文
For the startup world: Approximately 80% of the pitches I get are between garbled and incoherent. Even higher in the unsolicited ones. Consider that your recipient is reading on a small screen and utilize pyramid structure. And don't bury the lede. Many pitches ask for money without saying anything at all about what they are about.
清晰直接不等于过度简化，复杂主题可复杂，能简单时就简单。
这里评论好像都偏负面。他只是说人们写作应更清晰、直接切题，避免混淆。如果主题更复杂，写作当然可以更复杂；但主题允许时，简单沟通没有任何问题。
jackschultz查看英文原文
Wow all the comments here seem negative. The guy is just saying that people should be clearer with their writing and getting to the point right away to avoid confusion. If they're writing about a topic that's more complex, sure, the writing will need to be more complex. But there's nothing wrong with communicating simply if the subject allows it.
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