博客与个人写作2016robertnealan.com
自建博客已经死了吗？
Is Self Hosted Blogging Dead?
导读
这篇博文讨论自建博客（self-hosted blogging）是否已经衰落，作者认为大多数人转向了 Medium 等中心化平台。评论区则提供了另一种视角：静态站点生成器让自建博客变得轻量可行，而 Medium 之类的平台会给内容带来一种“可信度光环”。对写作者来说，这组讨论值得一读，因为它提醒我们：发布渠道的选择会反过来影响读者如何评价你的文字。
可以直接用的写作要点
- 01
发布平台本身会传递信号：同样的文字发在 Medium 上会显得更“权威”，发在自己的小站上则更显个人化，选平台前先想清楚你想让读者怎么看你。
- 02
把工具链做轻（纯文本写作 + 静态生成），维护成本低了，注意力才能回到写作本身，而不是不停打补丁、升级。
- 03
写作和发布可以一体化：用 org-mode、pandoc 这类工具，写作、嵌图、生成网页一步完成，减少“写完之后还要折腾格式”的摩擦。
- 04
别把“平台自带流量”当成读者来源；历史上绝大多数博客一直寄生在第三方平台上，自建从来是小众选择，内容质量和分发要分开打算。
HN 评论精选
静态站点生成器让自建博客变得轻量、可维护，自建并未消亡。
让我望而却步的，一直是博客软件太笨重。我不太喜欢中心化托管，但为了写博客去托管一大坨 PHP 加数据库，实在觉得不值。现在我用 Hugo 自建站点，很喜欢。我同意大多数人已经转向中心化托管，但我也看到用 Jekyll、Middleman、Hugo 这类静态站点生成器自建博客的潮流在回潮。稍微动动脑筋，静态搜索和静态评论都能实现，轻巧又简洁；再配合 gitolite，我可以把博客代码的 git 仓库放在服务器上，设一个提交钩子自动重建站点，就完全不用维护了。我还用一些 npm 和 postcss 脚本编译 scss、自动加前缀，然后一次性丢给 Hugo 构建。
verusfossa查看英文原文
The intimidating thing for me was always how heavy blogging software was. Never really liked the idea of centralized hosting, but hosting some huge PHP blob with a database never felt like it was worth it. I'm hosting my own site now running Hugo and I love it. I agree that most people have moved to centralized hosting, but I'm seeing a resurgence of self-hosting with static site generators like jekyll, middleman or hugo. Things like static search[1] and static comments[2] are possible with some thought. Really neat and lightweight and with gitolite, I can keep my git repo containing the blog code on the server too, setup commit hook to rebuild the site and I'm maintenence free. I have some npm postcss scripts that build my scss, autoprefix it, etc and dump it into the assets for hugo to build from all in one go. A lot of this is unncessary, I could just be using css. I like that there's not all this asset-flow magic built out, just simple npm with bash cli. Unix philosophy and very little heavy lifting. I think there's still hope. Now if we can just teach casual users git... [0]https://gohugo.io/ [1]http://www.blevesearch.com/news/Site-Search/ [2]https://tlvince.com/static-commenting
网络发布越来越复杂，轻量静态工具和纯文本写作流程才是降低门槛的方向。
很讽刺的是，万维网最初主要就是作为分布式出版平台建起来的，如今往网上发布内容却变得如此麻烦。我现在在 Digital Ocean 的 droplet 上跑 WordPress 自建站。WordPress 的安全更新没完没了，简直是噩梦；每次想写一篇稍微有点交互的帖子，好像都得改主题和文章代码。更别提移动端似乎根本没有像样的预览方式。正如别人所说，要让更多人掌控自己的平台，最好的办法大概是做出更好用的静态工具。这方面 org-mode 和 pandoc 让我印象深刻：我最近一直在纯文本环境里写作和生成代码，但感觉这十五年来整个流程其实没怎么进步。用 org-mode、pandoc 加上 babel，我可以边写边测代码、嵌入图片，一次性生成像样的 HTML 和 PDF。但对普通用户来说，这些年来自出版不是更容易了，而是更难了。如果我们目标真是让尽可能多元的人群在网络上公开表达和分享想法，那我们现在造出来的工具实在有点丢人。向还在维护 org-mode、pandoc、LaTeX 这些工具的人致敬，它们依然有用、依然出色。
burningion查看英文原文
It's amazing that the web, which was really originally built primarily as a distributed publishing platform, has gotten so damn complicated to publish to. Right now I've got my own self hosted platform, running Wordpress on a Digital Ocean droplet. The constant security updates for Wordpress are a nightmare, and it seems I have to hack both my theme and my post code every time I want to make a slightly interactive post. Never mind that there doesn't seem to be a decent way to preview posts on mobile. As others have mentioned, it seems the best way to get more people in control of their own platforms would be with easier static tools. On that note, I've been really impressed with org-mode and pandoc. I've been writing and generating code within a text based environment lately, but it still feels as though the process hasn't really budged or improved much at all in the past 15 years. With org-mode and pandoc, along with babel, I can write and test code, embed images, and generate decent html/pdf all in one go. But for the casual user, I think it's become more difficult to self publish over the years, not less. The tools we've built have gotten pretty embarrassing if our goal is to get as diverse of a population as possible speaking and sharing their ideas openly on the web. Cheers to everyone still working on tools like org-mode, pandoc, and latex. It's still relevant, and it still does a great job. If you haven't checked them out, take a look. I was certainly surprised by how far these projects have been taken.
平台的设计会凭空给内容附加可信度，读者容易忽略作者本身。
我对 Medium 的不满在于：它给上面发表的任何东西都镀上了一层了不起的可信度光环。我觉得他们找到了设计上的“布朗噪音”（《南方公园》里那种让人失禁的声音），让读者一读到就丧失对文本真实来源的判断力……也可能只是我多心？
scandox查看英文原文
My problem with Medium is that it lends this amazing aura of credibility to everything that is published on it. I think they've hit on the design equivalent of the brown note (of South Park fame) which makes readers mentally incontinent vis-a-vis the credibility of the source of the actual text... Or maybe it's just me?
自建博客从来都是少数派，第三方托管才是博客的主流历史。
我很好奇那个“短暂时刻”指的是什么时候？文章说：“曾经有过一个短暂的、令人期待的时刻，像 Svbtle 这样更小、更垂直的博客网络开始出现，但连这些似乎也走了下坡路，逐渐被 Medium 取代。”2002 年我和人合伙创办了一家博客公司，当时我们和 Blogger.com、Typepad.com 之类竞争。那时候还有很多同类公司，我如今都忘了名字。2003 或 2004 年前后我们列过一张竞争对手清单，上面至少有 100 个名字。我的重点是：绝大多数博客从来都在第三方托管平台上，自建博客一直是少数派。我自己在 Rackspace 的服务器上自建博客 smashcompany.com，但这始终是小众选择。不过我仍然对这个问题感兴趣：如果有历史数据，能知道自建博客何时达到顶峰会很有意思。如果 Technorati.com 还保持原样活着，它应该掌握这些历史数据，可惜原来的 Technorati 已经死了。
lkrubner查看英文原文
I am curious when this short-lived moment was suppose to be? From the article: "There was a promising short lived moment where smaller, topic-oriented blog networks like Svbtle (amongst others) started appearing, but even those seem to have gone by the wayside and are increasingly being replaced by Medium." Back in 2002 I co-founded a blogging company. At that time we were competing with the likes of Blogger.com and Typepad.com. There were many other companies, at that time, which I've since forgotten. At one point, around 2003 or 2004, we created a list of all our competitors, and there were at least 100 names on the list. My point is, the vast bulk of all blogging has always been on 3rd party hosted blogging sites. Self-hosted blogging has always been rare. I self-host my blog, smashcompany.com, on a server at Rackspace, but this has always been a rare option. All the same, I am intrigued by the question. If anyone has historical data on this, it would be fascinating to know when self-hosted blogs hit their peak. If Technorati.com has survived in its original form, then it would be in possession of this historical data, but sadly, the original Technorati.com is dead.
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