博客与个人写作2010inc.com
Joel Spolsky 谈他为何退出博客写作
Joel Spolsky On Why He Is Quitting Blogging
导读
这篇文章讲的是 Joel Spolsky 决定停止写博客，以及他对“写博客到底是为了推广业务，还是因为自己有话要说”的反思。Hacker News 上的讨论围绕写作者的动机、公开批评对写作的影响，以及公司博客对读者的价值展开；对任何长期写作的人都有参考意义。
可以直接用的写作要点
- 01
先想清楚自己为什么写：如果只为引流，一旦收益消失就容易停笔；为表达而写才能写得久。
- 02
别用今天的眼光评判旧观点——很多如今看来平常的结论，在当时是前沿，早写才有价值。
- 03
持续输出真正有用的内容会积累读者信任，读者会拿它去改进实际工作。
- 04
把博客当成展示思考方式和沟通能力的窗口，而不只是推销产品的渠道。
HN 评论精选
用“认知失调”解释乔尔停笔，并提醒：今天看似平常的观点，在写作当时往往是超前的。
在我看来，这很像认知失调。乔尔似乎相信博客主要在推动 Fog Creek 的业务，而他写博客是因为喜欢写；为了调和这两个冲突的想法，他造出一个新说法：我喜欢博客，因为它能推广 Fog Creek。于是当博客不再对 Fog Creek 有利时，他就停笔了。我其实觉得有点可悲。事后看，乔尔的一些文章可能显得不那么激进，主要是因为它们后来被广泛接受了；但大多数文章在他写的时候确实是激进的。我认为我们低估了乔尔对软件行业的影响。
j_baker查看英文原文
To me, this sounds a lot like cognitive dissonance. It seems like Joel believes that his blog has primarily served to further Fog Creek and that he does his blog because he enjoys it. To cope with these two competing ideas, he comes up with a new one: he likes his blog because it promotes Fog Creek. Therefore, when the blog quits being beneficial to Fog Creek, he quits. I actually find this sad. In hindsight, some of Joel's writings might not seem terribly radical, mostly because they've since been accepted. But most of them were when he actually wrote them. I think we underestimate the effect that Joel has had on the software industry.
即时的公开批评可能是写作者放弃的原因之一；真正有用的内容会被读者长期实践。
我一直很喜欢乔尔的博客，会想念它。我想知道，Hacker News 这类地方对他写的东西几乎立刻出现的批评，是不是他放弃博客的未明说原因之一。多年来他写的大部分内容对我来说既有启发又有趣，我只对少数几次强烈不同意（比如他对异常处理的观点）。2001 年我还用他的 Joel Test 大幅提升了我当时带领团队所产软件的质量。
stevoski查看英文原文
I've always enjoyed Joel's blog and will miss it. I wonder if the almost-immediate criticisms in places like Hacker News of anything he writes is an unstated part of the reason he's giving up blogging. Over the years most of what Joel has written has been for me both illuminating and entertaining. I've only disagreed vehemently a couple of times with what he has written (his stance on exceptions, for example). Back in 2001 I even used his Joel test to dramatically improve the quality of the software produced by the team I was leading at the time.
博客是读者判断一家公司思考与沟通能力的窗口，只谈自己也有价值。
也许我是少数派，但当我发现一家新的在线公司时，往往会去看他们的博客，借此一窥他们在做什么、整体思路如何，以及能否以有智慧的方式沟通。总之，我个人喜欢公司有博客，把它看作加分项，即使他们只谈自己。
greyman查看英文原文
Maybe I am a minority, but if I discover some new online company, I tend to check their blog to have a glimpse about what they are up to, how their thinking is in general and whether they are able to communicate in an intelligent way. To sum it up, I personally like it when company has a blog, and I see it as a bonus, even if they speak only about themselves.
博客的持久动力来自“有话要说”，而非单纯引流；免费表达者的竞争让纯商业动机难以持续。
这似乎是对博客一种奇怪的、颠倒的看法。你真的会仅仅因为博客是推销产品的手段才开博客吗？而不是因为你有话想说、想找个出口说出来，又不用费劲让自己登上杂志专栏之类的地方？我能想象，即使唯一目标只是博客带来的销售和曝光，有时这也是个好选择；但在我看来，它常常并非如此，这并不奇怪。很多人——包括不少聪明人——写博客只是为了说出想说的话，所以这是个竞争相当激烈的市场，你的对手是那些愿意免费工作的人，因为他们不把写博客当成工作。事实上，我不太相信他最初是出于这个原因才写的。他真的是为了让 Joel on Software 成为“一个真正能带来线索、销售和商业成功的博客”才开始吗？还是因为 2000 年时博客还比较新、看起来有意思，而且他有很多关于软件的话想说？我相信至少是这些因素的混合。
_delirium查看英文原文
This seems like an oddly backwards take on blogging. Do you really start a blog solely because it's a way to flog your product? Not because you have things you want to say and want an outlet to say them in, without having to deal with finding a way to get yourself published in a magazine column or something? I can imagine sometimes it's a good choice even if your only goal is the sales/exposure your blog brings in, but it's not surprising to me that it would often not be. There are plenty of people, including quite a few smart ones, blogging just to say things that they want to say, so it's a fairly competitive market in which you're up against people who are willing to work for free, because they categorize blogging as something other than work. In fact, I'm not sure I really believe even he originally did it for that reason. Did he really start Joel on Software solely to be "a blog that actually generates leads, sales, and business success"? Or was it because in 2000 blogging was still relatively new, it seemed interesting, and he had a lot of things to say about software? I can't believe it wasn't at least a mixture of those.
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