出版与作家生涯2018blog.datascienceheroes.com编辑精选
如何自助出版一本书：实用资源清单
How to self-publish a book: A handy list of resources
导读
这是一份关于「如何自助出版一本书」的资源清单帖，涵盖从编辑、排版到 ISBN、销售渠道的实操工具与花费。对写作者的价值在于：它把「写完」之后的出版流程摊开讲清楚，而评论区里几位有实际出版经验的作者补充了最容易踩坑的环节——校对、编辑、平台抽成和广告投放，正好补上纯写作训练之外的那一课。
可以直接用的写作要点
- 01
初稿阶段先关掉拼写检查、专心写完，把校对和打磨留到第二轮，能有效缓解卡稿。
- 02
自己读自己的稿子会下意识「脑补」漏掉的字，用文字转语音工具朗读一遍，能揪出更多错误。
- 03
花几百美元请专业编辑和排版是性价比极高的一笔投入，别指望自己兼任所有工序。
- 04
选销售渠道前先算清分成：不同平台的抽成差距很大，直接影响一本书的实际收入。
HN 评论精选
投放广告优先选亚马逊而非 Facebook，且只有出纸质书才需要买 ISBN，别被垄断机构捆绑销售。
一位独立出版人点评：从截图看这本书做得不错。他好奇编辑和校对是否用同一套软件协作，还是必须导出成 markdown 等格式。他认为 Facebook 广告不是好投资——贵、搭建耗时，而且大多数人上 FB 并不是为了逛书；Amazon Advertising 更有效。关于 ISBN：只在 Gumroad 上卖 PDF 或在 KDP 上出电子书并不需要 ISBN，但做纸质版（KDP 或 IngramSpark）就必须有。他还提醒美国作者：ISBN 注册机构 Bowker 是垄断经营，单个 ISBN 约 125 美元、10 个约 250 美元，还会推销昂贵的条码（25 美元）和版权代办（80 美元起，不含版权局费用）。
ilamont查看英文原文
Indie publisher here. Nice job - it came out quite well, judging by the images. Curious if the editor and proofreader were working with the same software, or it had to be exported to markdown or some other format. Facebook ads are not a good investment, IMHO. They are expensive, campaigns take time to set up, and most people on FB are not on the site to browse books. Amazon Advertising is more effective and will be available to Amazon KDP users. A note about ISBNs: You don't need one if you are just publishing a PDF on Gumroad or an ebook on KDP. If you are creating a print edition through KDP or a service like IngramSpark, you will need an ISBN, though. For authors based in the states, a warning: The U.S. ISBN registry, Bowker, is a monopoly and prices accordingly so if you do want to go that route the outlay will be significant: $125 for a single ISBN in the registry and $250 for 10 (the last time I checked). Bowker will try to upsell overpriced and unnecessary services, like $25 barcodes and copyright assistance for $80 a pop not including Copyright Office fees. Bowker also left the barn door open on its CC page for six months earlier this year (https://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/78506-bowker-investigating-breach-of-isbn-site.html).
平台抽成过高而营销仍要作者自己做，作者应意识到渠道选择本质是在为「质量背书」付费。
这位评论者质疑亚马逊式的主流商业模式：作者承担写作、编辑、制作的全部工作并上传，亚马逊几乎不做营销推广，推广链接还得作者自己在社交媒体上发；想要像样的定价只能拿 35% 版税（做联盟营销也许再加 5%），也就是说干了几乎全部活的作者，拿到的比平台还少，而下载与收款早已是高度商品化的服务。对比 Bandcamp 卖音乐只抽 15%，其余归创作者。他猜测差别在于渠道影响人们对质量的感知：网上免费的低质量文字太多，单独的电子书文本没人愿意付费，而挂在亚马逊上则暗示质量达到了正规出版的水准。
stakhanov查看英文原文
Is it only me, or does anyone else think that the prevailing business practices of the likes of Amazon are an absolute rip-off when it comes to the low royalties? You go through all the work of writing, editing and producing a book and upload it. Amazon does nothing by the way of marketing & promition, so you end up marketing links to your book on social media yourself. If you want a decent price, you get 35% royalties, maybe another 5% for affiliate marketing. That means that Amazon gets more out of the project than you do, despite the fact that you're the one doing almost all the work (handling downloads & payments seems like a pretty commoditized thing these days). Compare that to selling music on bandcamp: They take 15%, the rest is yours to keep. It is absolutely beyond me, how self-publishing authors put up with that. I GUESS the difference between music and e-Books, to some extent, is how the channel influences perceptions of the quality of the product. People have got very used to low quality writing being available for free on the web. So if your ebook is just another piece of text on some website, many people will not be willing to pay for it, whereas being on amazon creates an expectation that the quality would be in line with properly published work (where, at least, there is a four-eyes principle at work, at shouldering financial risks around a book project etc.) Someone should do something about that and create an ebook marketplace that enforces certain quality standards and pays decent royalties.
用朗读工具和语法检查辅助校对，并把写作与编辑分成两个阶段。
自己校对自己的文字很难，因为读的时候大脑会自动补上文中其实缺失的词。用 Textaloud、balabolka 这类文字转语音工具朗读出来，能抓到更多错误。微软 Word 里有语法检查设置，可查流水句、主谓一致等，还能给出可读性评分。另外，先写完再编辑能减少初稿阶段的写作阻塞——关掉拼写检查，或者干脆在记事本里写。
vezycash查看英文原文
Editing your own text can be difficult because when reading it, you'll mentally fill up missing words that aren't on the text. Use a text to speech reader like Textaloud, balabolka and you'll catch more errors. There's a setting in Microsoft word to check for grammar, run-ons, verb agreement... and readability rating of your text. Write first, edit later to reduce writers' block in drafts - Turn off the spell checker or simply write in notepad.
专业编辑排版投入小、回报大，而销售渠道未必非要依赖亚马逊。
我自出版了一本书，过去一年卖了 25 万美元。强烈推荐请编辑和排版师，我总共只付了大约 500 美元，她简直救了我的命。渠道上我会走 Gumroad + Stripe（如果需要有推动力也可以考虑 Kickstarter），亚马逊的销量对我来说几乎可以忽略。
austenallred查看英文原文
I self-published a book and sold $250k worth over the past year. I cannot recommend getting an editor/typesetter highly enough. I paid mine something like $500 total and she absolutely saved my life. I'd go the Gumroad + Stripe route (or maybe Kickstarter if you need some motivation) - Amazon sales have been negligible for me.
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