写作方法2020blog.griffin.sh编辑精选
我们如何写作
How We Write
导读
这是一篇公司写作指南：团队公开自己推崇的写作风格，主张用平实的词替换术语和“商务腔”，语言要清晰、诚实、直接。对写作者来说，它提供了一个具体的文风自查清单；评论区的讨论则进一步谈到个人声音与公司语气的张力、朗读校对的效用，以及奥威尔式的清晰英语原则。
可以直接用的写作要点
- 01
把“商务腔”和术语换成日常用词，避免为了显得专业而制造距离感。
- 02
定稿后换一个介质朗读出来（打印，或改字号、字体），靠听觉发现眼睛漏掉的错误。
- 03
让文字保有自己的个性，即便是在代表公司发言时，也不必把个人声音完全抹掉。
- 04
采用短段落、短句，必要时把“你”换成“我/我们”，减少命令式的压迫感。
- 05
把编辑当成持续过程：发表后仍可修正错字、链接，补上勘误和补充信息。
HN 评论精选
换介质并朗读，是发现写作错误的高效自查法。
几年前别人给我的一个建议彻底改变了我的写作：文档写完后打印出来（或换到别的设备、换个字体），然后出声读一遍。把文字换到另一个环境和介质（语音）后，你几天都没发现的错误会突然变得非常明显。这花不了多少时间，而且听到自己的文字时感知方式不同，质量会提高，我可以把这种感觉带回最终修改。
slashink查看英文原文
The tip that someone gave me a couple of years back that has changed my writing is to once the document is finished, print it (or transfer to another shaped device/change the font) and read it out loud for yourself. Transferring the writing to another environment and medium (speech), errors that you've missed for days suddenly become very obvious. Doesn't take that much time and the quality of the writing goes up when hearing the prose as I perceive it differently, which allows me to feed this back into the final edit.
警惕企业语气指南抹平个人声音，文风应当属于写作者自己。
我理解写作规范的价值，但公司为员工制定“语气指南”让我不太舒服。我不是说它一定错，也不是说它没用，只是这像是又一小步在抹去员工的个体性。我遵循并喜欢给出的建议是：写作风格应体现你的个性，即使在见客户、面对媒体或内部沟通时，你的个体性也该在某个层面存在。文风应属于你，而不是属于公司；例外是专职发言人，或起草公司立场文件的律师，但那与这份指南的用途完全不同。它说“我们如何写作”“我们的声音就是我们”“我们清晰/诚实/透明”“我们赋权他人”，看着实在像博格人。补充一点：它说“把正式词换成普通词，英国‘商务腔’里有一整套词能让你听起来专业，但也显得不必要地疏远，我们尽量避开”，这让我想起另一种文化变化，原则其实没变，就像“还记得人人都得穿西装、谁穿件素T恤来上班就被取笑的日子吗……”。
soneca查看英文原文
Ok, I understand the value of writing, but it feels uncomfortable to me that a company creates a "Tone of Voice guide" for its employees. I am not saying that is necessarily wrong (maybe it is), nor that is not useful, but it just seems like another small step in removing the individuality of the people working there. It doesn't feel right to me. The writing advice that I follow and that I like to give is that your writing style should reflect your personality. Your individuality should be with you on some level even if you are representing your company in a meeting with a client, or to the press, or internally. Writing style should be unique to you, not to your company. An exception should be someone whose job is to be the spokesperson or a lawyer creating a document that declares the position of the company. But that's a very different use case from the one declared at this guide. The way it says "How we write", "Our voice is who we are", "We are clear/honest/transparent", "We are empowering"; it looks uncannily familiar to the Borg. eidt: Another thing. When they say "Swap formal words for normal ones. There's a whole lexicon of British "business-speak" that one can use to sound professional, but also needlessly distant. We try to avoid that: It reminds of another cultural change where the principles remained just the same, like: "Remember when everybody on business had to wear a suit and people would make fun of anyone who showed to work on a plain t-shirt? We are not like that. Here we make fun of people who want to wear a suit".
奥威尔六规则与《Plain Words》是练习简洁英语的经典范本。
两本关于清晰、不矫饰英语的宝贵指南，一短一长：乔治·奥威尔的文章《政治与英语》，其中有他著名的六条写作规则；欧内斯特·高尔斯爵士的《Plain Words 大全》，最初是为以冗长著称的英国公务员系统写的文体指南，他在书中举了古埃及财政部的一份备忘录作为典范：“阿波罗尼乌斯致芝诺，问候。你把鹰嘴豆送到孟菲斯，做得对。再会。”
dghf查看英文原文
Two invaluable guides to clear, unfussy English, one short and one long: * George Orwell's essay 'Politics and the English Language' [0], which includes his six rules for writing * Sir Ernest Gowers' The Complete Plain Words [1], originally a style guide for the notoriously prolix British Civil Service, in which he offers this memo from the ancient Egyptian ministry of finance as a paragon: > Appollonius to Zeno, greeting. You did right to send the chickpeas to Memphis. Farewell. [0] https://www.orwell.ru/library/essays/politics/english/e_polit [1] https://en.wikipedia.org/wiki/The_Complete_Plain_Words
用短段落、把“你”换成“我/我们”、发表后持续编辑，能让文字更亲和。
我很喜欢这篇，也喜欢他们那篇《Making Decisions》。我知道这基本是宣传材料，但写得很有格调。我觉得对自己来说一个好练习是做类似的事。我尽量用口语化、贴近日常的语言写作；把技术文档写成催眠药让我难受。在日本公司工作时，我养成了把文字切成小段、常常一句话一段的习惯。我最近还开始做一个练习：把“你”换成“我”或“我们”，因为我发现人们对命令式语气反应偏负面。对我来说编辑是持续过程，文章发布后我还会不断修改，有时几周后才发现错字或可疑语法；我也常继续查证，改链接，或补上事后的更新、勘误和说明。
ChrisMarshallNY查看英文原文
I enjoyed that! I also enjoyed this: https://blog.griffin.sh/2020/04/17/making-decisions/ I know it’s basically promotional material, but it’s pretty classy stuff. I wouldn’t mind if most corporations did the same. I think a good exercise for me would be to do something similar. I do have this, but it is not really the same kind of thing: https://medium.com/chrismarshallny/leaving-a-legacy-1c2ddb0c8014 I try to have a casual voice in the vernacular. It pains me to use technical documentation as a soporific. I got used to breaking up my writing into small paragraphs; often single sentences, when I worked for a Japanese company. Another exercise that I have started doing in my writing, is to exchange the word “you” with “I” or “we.” I have found that people tend to react a bit negatively to a dictatorial tone. Editing, for me, is a kind of ongoing process, and I will revise a document continuously after publication; sometimes, finding typos or suspect grammar weeks later. I often continue to fact-check, and will do things like correct links, or add “after the fact” updates with additional information, errata, or elucidation.
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