博客与个人写作2021kevq.uk编辑精选
别写 Twitter 长帖，去写博客文章吧
Forget Twitter Threads; Write a Blog Post Instead
导读
作者主张与其在 Twitter 上发长推文串，不如写成一篇博客文章：博客有标题、结构、可链接、可长期留存，不受平台字数和算法限制。评论区则提出了有力的反方观点——推文串和博客是两种不同的表达形态，各有其受众与场景，写作者真正面对的取舍是：自主可控的形式 vs 平台带来的读者和互动。
可以直接用的写作要点
- 01
长内容值得一个稳定的家：博客有结构、标题和永久链接，内容不会随平台算法沉没，多年后仍可被找到和引用。
- 02
选择发布平台前先想清楚你要什么：如果读者互动和曝光对你重要，平台的受众可能比形式的优雅更重要。
- 03
推文串和博客文章是两种不同的写作形态——前者是碎片化的即时思考，后者是有章节和长句的长文——不必强行互相替代。
- 04
写作的'脚手架'很重要：推文串之所以容易写，是因为平台提供了格式约束；如果你觉得写博客难，可以借助模板、小标题等'轨道'来降低门槛。
HN 评论精选
故事应该讲给它的听众听，不该要求讲述者为你的偏好改变平台。
我以前也说过（虽然这个类比可能不太好）：抱怨内容发在 Twitter 上，就像抱怨有人在酒吧里讲故事。酒吧嘈杂、拥挤、让人分心，我也不喜欢，晚上还不适合孩子……但这不重要——讲故事的人在那里，他的朋友也在那里，他有故事想讲，就用自己喜欢的方式讲了。就这样。如果有人录了视频让不喜欢酒吧的人也能看到，那当然好，但通常不会发生。要接受别人和你喜好不同；如果内容让你在意，你可以拿过来写成博客、评论并分享，但别要求讲故事的人改变——尤其别把他们赶到朋友不在的地方去。好故事的意义就在于娱乐它的听众，无论听众在哪里。
ljf查看英文原文
Posted this before (and it is a bad analogy I am sure) but I find moaning that something is in twitter is akin to moaning that someone told a story in a pub. Pubs are noisy, and busy, and distracting, and I don't like them, and they aren't great for kids at night... But it doesn't matter - the person was there, their friends were there, they had a story they wanted to tell and they told it in a way they enjoyed. End of. Great if someone videoed it so others who don't like pubs could see it too, but mainly that doesn't happen. Just accept that some people like different things than you, and if it bothers you - take their content and blog about it, critique it and share it. But don't tell the story teller to change - especially if you want them to head somewhere where their friends are not... The point of a good story is to entertain an audience, wherever they may be.
推文串和博客是两种不同的表达形态，各有目标，不该互相要求。
我认为写推文串的人并不以你的阅读舒适度为出发点。博客是长篇内容，有结构、章节和长句；推文串则是围绕一个主题的短小、缩略的想法集合。这两者很少互相竞争——我从没见过哪个推文串改成博客会更好，也没见过哪篇博客改成推文串会更好。如果你是博主，你的目标和发推文串的人完全不同。这里的人总抱怨内容是推文串而不是博客，但没人在乎你偏好什么。推文串只是有人在社交媒体上想说的话超过了一条的长度，不是什么预先写好的文章被逐条发出。指望别人为此去搭个博客再发链接，就像让正在给你讲故事的朋友停下来把整个故事写下来，因为那些无关的细节让你分心——这既没必要也不礼貌，真照做了反而会损害故事本身。如果你不喜欢 Twitter 上的内容形式，别上 Twitter 就好。别告诉别人该怎么讲故事，那不是你该做的决定。
jeroenhd查看英文原文
I don't think your personal reading comfort is the focus of whoever is writing threads on Twitter. Blogs are long form content, with structure and chapters and long sentences. Twitter threads are a collection of short, abbreviated thoughts that center around a subject. These two rarely compete. I don't think I've ever seen a Twitter thread that would be better if it were a blog, and I don't think I've seen blogs that I'd rather see as a twitter thread. If you're a blogger or website designer then you have entirely different goals than the people writing threads on Twitter. People here moan all the time about things being a Twitter thread instead of a blog but nobody cares about what you prefer. Twitter threads are the result of someone on social media deciding to talk for a bit more than one post, not some predetermined article someone wants to write. There's no long draft being queued one by one, posts are told separately. Expecting people to set up a blog and link to it is like asking a friend who's telling you a story to stop and write the whole thing down because all of the unnecessary side details are distracting you. It's unnecessary, rude and if they went along it'd detract from the story being told. If you dislike the way content is brought out on Twitter, don't go to Twitter. You can block it in your Pihole, Adblocker, hosts file, you name it. Don't tell others how to tell their stories, that's not your call to make. I'd prefer more people I follow to be on open alternatives such as Mastodon, but I'm not going to write blogs about advicing people why Twitter is bad and Mastodon is better.
受众和互动是作者坚持写作的关键，个人博客的黄金时代已随平台兴起而逝去。
我同意 Twitter 不适合写作，但 Twitter 能给你受众（和转发）。最近 HN 上关于 Medium 的讨论里，不少人表示如果没有 Medium 上的存在，他们的写作根本不会被人看到。平台给你受众，这种吸引力对任何主题的作者都不容小觑。我 2007 年开始写一个小众主题的博客，一直写到 2013 年。为什么停了？因为几乎没人读！起初我说服自己是为写作而写、读者不重要，但时间久了，我意识到虽然读者规模不重要，读者的兴趣和互动确实重要（尤其对小众博客）——几乎没人评论让我很受挫。如今博客很多，但多是公司产品博客或打造'个人品牌'的博主，文风浮夸、正式、充满企业腔，说白了就是乏味。那种更个人化的作者声音消失了——个人博客的黄金时代基本结束了，很遗憾。
design-of-homes查看英文原文
I agree that Twitter is a poor medium for writing. But Twitter gives you an audience (and retweets). A recent discussion on Hacker News on Medium had a number of posters say that without a presence on Medium they would not have found exposure for their writing [1]. If the platform gives you an audience, you can't underestimate that appeal for authors of any topic. I started writing a blog on a niche topic in 2007 and continued writing fairly regularly until 2013. Why did I stop? Simply because hardly anyone was reading the blog! At first, I convinced myself I was writing for myself and an audience was not important. But over time, I came to realise that, although the size of the audience was not important to me, the interest and engagement of readers did matter (especially for a blog with a very niche topic). Hardly any readers commented on my blog posts (which was important to me). Today, there are lots of blogs - mostly corporate blogs writing about their products, or single author bloggers trying to establish their "personal brand". The writing style is often inflated, formal, corporate-sounding: in short, simply bland. What's gone is the more personal voice of an author - more common when personal blogging was more prevalent. I think the heyday of personal blogging is mostly over. And that's a shame. [1] https://news.ycombinator.com/item?id=28493431
博客难在组织框架，推文串的格式约束反而降低了写作门槛。
我讨厌 Twitter 这家公司和社会机构，但是：1. '人们会转发串里的某一条推文'——这是功能而非缺陷。除非博客用了带可复制链接的小标题，否则你很难引用博客的某一段；而从串中一条推文还原上下文也不难。2. 写博客很难——不只是建博客，更是如何组织内容框架。发推文串感觉更容易，因为有'轨道'可循。我在这里或 Twitter 上都能表达得清楚流畅，但不知为何每次尝试写博客都觉得惨不忍睹。我很羡慕原文作者写得那么自然，因为那正是我想做好的事。在那之前，我先用推文串和 HN 评论。
throwaway894345查看英文原文
I hate Twitter as a company and a social institution, but 1. "People will share a random Tweet from a thread" <- this is a feature. You can't easily address bits of a blog post unless the blog uses headers with easily accessible links that one can copy. Also, getting the broader context from a Tweet in a thread is pretty easy. 2. Blogging is hard. Not just creating a blog, but actually framing the content. Tweeting in a thread feels easier. There are rails. I can respond articulately here or on Twitter, but for whatever reason I always feel like my every attempt at blogging is miserable. I'm envious that the author of TFA finds it so natural, because it's something I'd really like to be able to do well. In the meanwhile, I have Twitter threads and HN comments.
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