博客与个人写作2021onemanandhisblog.com
一则过早发布的“博客之死”讣告
Premature Blogging Death Notice
导读
这篇文章反驳了“博客已死”的说法，指出博客只是不再是媒体热炒的话题，写博客本身依然存在。评论区的讨论把焦点从“博客是否消亡”转向了更实际的问题：写作到底需不需要“读者”？读者如何找到你？平台集中化对个人表达有什么影响？对写作者而言，这是一次重新想清楚“为谁写、为什么写”的机会。
可以直接用的写作要点
- 01
先把博客当作给自己的记录，而不是涨粉工具：把发现、知识和思考写清楚，未来自己回看时才有用，同时也能惠及其他读者。
- 02
与其追逐流量，不如写有长期检索价值的内容，比如排错笔记和操作指南，这类文章能持续从搜索引擎带来读者。
- 03
认清读者来源的差别：来自聚合站和搜索的流量只是过客，订阅和邮件才是能沉淀下来的读者，值得优先经营。
- 04
别被“XX 已死”的标题带着走，先判断它说的是热度周期还是真实存在，再决定要不要改变自己的写作方式。
HN 评论精选
博客可以只为自己而写，不必把积累受众当作前提。
很多“博客已死”的抱怨，其实源自“很难积累受众”。但我从 2001 年起几乎没断过写博客，从没把积累受众当成目标。我的博客是写给自己的，用来记录发现、知识和想法，方便日后重读；公开出来，只是希望对别人有用，也方便亲友了解我在想什么。因为我写了很多技术排错笔记和自建服务的配置说明，搜索引擎反而给我带来不少自然流量——写的时候根本没考虑受众，只因为细节详尽而有了价值。我们为什么非要“受众”？人类历史上许多最诚实、最有意思的同期写作，都是私人回忆录或日记，博客本来就起源于日志。写作的价值从来不依赖受众，这一点没变；变的是我们接受了社交媒体“让你出名”的交易，为它的内容机器免费供料。出名从来不是写博客的目的。
tristor查看英文原文
I feel like most of the complaints that make people think blogging is dead is because it's hard to "build an audience", but I've never really understood why that matters. I have had a blog more or less non-stop since 2001, and never once was "building an audience" a goal. My blog is written for my own self, as a place that records discoveries, knowledge, and thoughts so I can read them again later, shared so that they might be useful to others and as a way to connect with friends and family who already know about my blog directly. I actually get plenty of organic traffic from search engines, simply because a lot of my writings over the years are notes on troubleshooting technical issues or instructions for how to set up a self-hosted service, things I wrote so I could find them again later without any audience other than myself considered, but still high value due to their detail. Why do we need an "audience"? Many of the most honest and interesting contemporaneous writing in human history was written as private memoirs or journals, and blogging originated out of journaling. There's never been a need for an audience to derive value from writing, and that hasn't changed, we've just accepted the bargain social media has tempted us with to "make us famous" off of feeding their user-generated content machine. Being famous was never the goal of starting a blog, and it shouldn't surprise anyone that many many people continue to blog without any desire to be made famous.
“死”指的是热度周期结束，而不是形式消失，不必执着于字面之争。
我也厌倦了那些把“X 已死”太当真的“X 没死”文章。博客确实还存在，但它曾经是潮流中心，现在不是了。即便复兴，大家也都知道它是什么，再也不会以同样的能量迎来巅峰，不会有人在 CNN 黄金时段解释什么是博客。博客确实“死了”，就像朋克和迪斯科死了：它们到达顶峰后被商业利益收编牟利，那波热度也过去了。“真正的”博客仍然存在，但相对而言没人在意了——这也没什么不好。
micromacrofoot查看英文原文
I'm just as tired of "X isn't dead" posts that take the phrase too literally. Sure, blogging still exists... but blogging was the "thing" for a while, and now it's not the "thing." Even with any sort of revival, everyone already knows what it is, so it will never hit a peak with the same energy. No one's going to explain what blogging is during prime time on CNN. Blogging is dead. Just like punk and disco are dead. They peaked and were co-opted by corporate interests to make profit (and that peaked too). "Real" blogging still exists, but relatively speaking, no one cares (and that's ok).
真正的问题在于读者发现渠道变了、订阅关系被平台截断，而不是博客本身消失。
人们之所以不断宣称博客已死，是因为现在的博客生态和 10 到 15 年前完全不同，找到并留住读者要难得多。读者找到你博客的主要途径有四种：一、Hacker News 这类聚合站或新闻站给出链接；二、搜索引擎；三、通过订阅或聚合阅读的固定读者；四、社交媒体。前两种能带来大量读者，但都是过客，很少回访或订阅；后两种自博客黄金时代以来变化巨大——社交平台努力把你困在围墙花园里，RSS 阅读器的使用也远不如从前。正如文章所说，邮件通讯之所以活得好，是因为邮件绕开了上述问题。
strict9查看英文原文
>Why do people keep trying to declare that blogging is dead? Because the blogging ecosystem now is nothing like what it was 10-15 years ago. It's significantly more difficult to find and maintain an audience. The main ways a reader can find your blog: 1. aggregator or news site like HN links to it 2. arrives via search engine 3. is a regular reader via subscription or syndication 4. social media #1 and #2 can bring a lot of readers, but they're transient and and rarely return or subscribe. #3 and #4 have changed profoundly since blogging's heyday. Social media sites work hard to keep you in their walled garden, and RSS readers just aren't used as much as they once were. As the article points out, newsletters are alive and well because email is a clever workaround for the issues noted above.
个人建站的多样性被大平台收编，便利性提升的代价是生态集中。
我觉得博客没死，但“自己建个网站发想法”这件事基本死了。当然有例外，但我记得 90 年代末到 2000 年代初，成百上千家免费或付费主机上有着成千上万个个人网站，很多只是因为人们觉得这样更能自由表达自己。现在我会去的网站大概只剩十几个：Reddit 吞掉了论坛，Medium 及其少数竞争者吞掉了博客，YouTube 吞掉了其他视频托管。总体我觉得这是好事：即便网站多样性变少，这些平台让非技术的人也能更容易地分享观点，可以说思想的多样性反而增加了；人们看 90 年代互联网也确实带着玫瑰色滤镜，但我还是有点怀念它。
tombert查看英文原文
I feel like blogging isn't dead, though I do feel feel like "building your own website to post your thoughts" largely is. Obviously there are outliers, but I remember the late 90's/early 2000's where there were thousands of individual sites across hundreds of free/paid web hosting companies, a lot of which existed because they felt like they could express themselves more easily. IIRC that was more or less the genesis for Something Awful and The Best Page in the Universe, but it does kind of feel like now there's only like a dozen sites I ever go on now. Reddit has more or less subsumed forums, Medium (and a few competitors) has more or less subsumed blogging, YouTube has more or less subsumed any other video host, etc. I do think that overall it's better; even if there's less diversity in sites, these sites do make it easier for the non-technical person to share their opinions, so you could argue there's an increased diversity of thought, and I do think people view the late 90's internet with rose-colored glasses, but I still kind of miss it.
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