写作与思考2022reddit.com
你在网上读到的大部分内容，其实都出自“疯子”之手
Most of what you read on the internet is written by insane people (2018)
导读
这篇帖子讨论一个观察：网上大量内容其实出自偏执、动机可疑或经验不足的写作者，比如亚马逊上日均八篇书评的“高产评论家”，以及 Reddit 上可能只是青少年的留言。对写作者来说，它提醒我们：读者的注意力极其稀缺，而网上充斥的廉价、偏执的内容恰恰留出了写出清醒、可信、有分量文字的机会。
可以直接用的写作要点
- 01
假设读者不了解你的背景，主动用具体细节和语境线索建立可信度，别指望读者自行判断你值不值得听。
- 02
高产不等于高质量：与其像“书评机器”一样日更八条，不如少写、写透，让每篇都经得起追问。
- 03
写作前先问自己动机：是为了表达真实想法，还是被某种偏执、流量或利益驱动？动机不正，文字会露馅。
- 04
不要被网上极端、亢奋的声音带偏语感，清醒克制的表达在噪音环境里反而更稀缺、更有辨识度。
HN 评论精选
网络缺乏现实中的语境线索，写作者必须主动证明自己的可信度。
我的直觉是 Reddit 上大多数评论是青少年写的。现实中有很多语境线索帮我判断某人值不值得听；在网上，你只能假定这条评论出自一个有足够阅历、值得认真对待的人。
alehlopeh查看英文原文
My gut feeling is that most of the comments on Reddit are written by teenagers. In the real world there are plenty of context clues that I use to determine if someone is worth listening to or not. On the internet, you have to assume in good faith that a given comment was written by someone who has enough life experience to be taken seriously.
网络声音的代表性远低于它的音量给人的印象。
反工作版块的版主最能说明这点：那种“住妈妈地下室的青少年失败者”的刻板印象简直精准得可笑。一旦意识到多数帖子就出自这类人，Reddit 就变得好理解多了。
treis查看英文原文
Nothing showed this better than that anti-work mod. In that case the stereotype of a teenage loser posting from their mom's basement was laughably true. Reddit got a lot more understandable when you realize that most of the posts are coming from people like that.
超高产的“狂热写作者”背后往往是商业操作，而非纯粹的表达冲动。
有人发现亚马逊上一位评论者自 2011 年起写了 2.08 万条书评，平均每天约 8 条，坚持七年，且都带“已验证购买”标签、内容与书相关。但这更像他雇了一个团队用他的名义发评论（也可能收出版社或公关公司的钱），而不是一个“疯子”一年读三千本书——与其说是“偏执”，不如说是“又一门见不得光的网络生意”。
zzzeek查看英文原文
> I don't know how that author identified the most prolific reviewer at the time but I found one reviewer with 20.8k reviews since 2011. That's just under 3,000 reviews per year, which comes out to around 8 per day. This man has written an average of 8 reviews on Amazon per day, all of the ones I see about books, every day for seven years. I thought it might be some bot account writing fake reviews in exchange for money, but if it is then it's a really good bot because Grady Harp is a real person whose job matches that account's description. And my skimming of some reviews looked like they were all relevant to the book, and he has the "verified purchase" tag on all of them, which also means he's probably actually reading them. sounds a lot more like the guy has hired a staff of reviewers that he pays to post under his name (and he obviously could be receiving money from publishers or hired publicity companies to do so) , rather than he is an insane person reading 3000 books a year. Not so much "insane" as "has yet another shady internet business".
偏执的文字往往逻辑自洽却脱离现实温度，写作者要警惕这一点。
让我想起切斯特顿的话：“疯子不是失去理性的人，而是除理性之外失去一切的人。”
brink查看英文原文
Reminds me of “A madman is not someone who has lost his reason but someone who has lost everything but his reason” - GK Chesterton
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