博客与个人写作2013blog.42floors.com
少写点博客，多花点时间在你的公司上，如何？
How about less blogging and more work on your company?
导读
本文回应“少写博客多干活”的批评，讨论创始人写博客是否值得。评论围绕博客作为营销渠道的局限、公开写作的防御心理，以及坦诚写作的稀缺价值展开。对写作者来说，它提醒我们想清楚写作目的和受众，并珍惜公开写作中的诚实。
可以直接用的写作要点
- 01
回应批评前先判断是否值得：长篇辩护可能反而暴露你被戳中。
- 02
博客流量不等于目标客户，写作要明确受众和转化目的，别把平台热度当市场。
- 03
公开、具体地写自己的失败和不顺利，是建立信任的稀缺写作能力。
HN 评论精选
对批评写长篇辩护，可能恰恰暴露你被批评影响。
好文章，观点也站得住。我只对一句话有异议：“嘿，高手。少写点博客，多干点你的破公司吧？”哦，喷子。他们以前真让我难受。在我看来，如果你花时间写一篇长篇辩护博客（写得好，满是有效观点），也许那个喷子确实影响到你了……
GrinningFool查看英文原文
Good writeup and valid points. I only take issue with one statement: "Hey hotshot. How about less blogging and more work on your darn company?" Oh, trolls. They used to really get to me. Seems to me that if you take the time to write an extensive defense of blogging (and don't get me wrong - it is well written, and chock-full of valid points), that perhaps yon troll did really get to you after all...
把 HN 当博客营销渠道是低效的，流量不等于市场。
我强烈反对这种广告形式被强推。理由：品牌和博客不代表公司，流量根本不关心你做什么，只是来看 HN 八卦；HN 用户和需要你产品的人重叠很小，除非其他获客渠道都失败；HN 是讨论有趣事情的地方，成为别人低效捕获市场的受害者并不有趣。
benologist查看英文原文
I'm a huge opponent of this form of advertising being pushed down our throats. Here's some reasons why blogging for HN like this is bad: - Your brand and your blog are not representing your company, the traffic literally doesn't know or care what you do they're just there for the HN porn. - If you do a venn diagram of HN users and people who need pretty much anything there is going to be a tiny, tiny overlap that shouldn't be confused for your market unless you've failed at all other lead generation and customer acquisition channels. - HN is for discussing interesting things, there's nothing interesting about being the victim of yours and others on-going attempts to capture a market in the least efficient way you can imagine.
公开坦率地写不顺利的经历稀缺且有价值。
披露一下：我和 Jason 同批 YC，曾找他咨询。这种博客方式（尤其 Jason 坦率的方式）很难做到那么诚实。对自己诚实很难，对陌生人公开诚实更难几个数量级。HN 讨论创业话题时，这种个人坦率/诚实（事情不顺时）完全讨论不足；通常只在事后分析或揭黑文章里看到。正在创业的创始人愿意讨论这些非常罕见且有价值。
kunle查看英文原文
For disclosure - Jason and I were in the same YC batch and I've gone to him for advice a couple of times. The one thing I'll say about blogging this way, that perhaps a lot of folks don't appreciate, (particularly the incredibly candid way that Jason does it), is that it is really hard to be that honest. It's hard to be that honest with yourself (most people simply aren't, and I know personally that I spent a long time not being so, and in some cases I'm that way today) and its several orders of magnitude harder to be that honest with strangers, in a forum as public as this one. Insofar as the HN community remains interested in discussing startup related topics, this personal candor/honesty about when things aren't going well is completely under-discussed; it happens all the time that things aren't going well (actually it's what mostly happens) but usually the only times you learn about it are in a post-mortem or a takedown piece. A founder whose currently building his company and willing to discuss these things is extremely rare and valuable to other founders and would-be founders (I on occasion give talks at my alma-mater and I try very hard to portray the unglamorous side of things. The audience always appreciates it).
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