博客与个人写作2014nytimes.com
Medium：一个吸引作家的平台与博客工具
A Platform and Blogging Tool, Medium Charms Writers
导读
这篇报道讨论 Medium 作为写作与博客平台如何吸引写作者。对写作者而言，值得读的不是产品功能本身，而是它引出的平台选择问题：平台光环会不会替代内容质量判断，个人品牌和内容控制权该放在哪里。
可以直接用的写作要点
- 01
别把平台光环当质量证明：先删掉“伪知识分子”腔，确认每个论点都站得住。
- 02
把个人博客或邮件列表当主阵地，Medium 这类平台只作分发，避免作品被不可控规则绑架。
- 03
推广要克制：少用粗体“请点赞/请推荐”，用自然的作者介绍和相关文章引导读者。
- 04
写作界面越少打断越好：优先能就地编辑、即时看到成稿的工具，让文字先自然写出来。
HN 评论精选
平台光环会误导质量判断，且缺少个人品牌会催生乞求式推广。
我对 Medium 有两个主要不满：1）它本质上是在提供“光环效应即服务”。人们以为只要发在 Medium 上就是高质量作品，但多数 Medium 文章其实处在“伪知识分子”的“伪”那一边。这也引出……2）完全没有个人品牌。连 URL 里都没有用户名。是的，这保持了简洁，但它大幅降低了在 Medium 发文给个人带来的好处。更糟的是，承接上一点，缺乏品牌导致写作者往 Twitter 上刷链接，用陈词滥调“如果你喜欢这篇，请在 Twitter 上关注我！”最近我还看到有人用粗体写“请点击推荐”。这很刺眼。
minimaxir查看英文原文
I have two primary issues with Medium: 1) It's essentially halo-effect-as-a-service. People assume that since it's on Medium, it'll be a high-quality of work, but more often than not, Medium posts lie on the pseudo part of pseudointellectual. Which leads into... 2) Complete lack of any personal branding. Not even a username in the URL. Yes, it keeps things simple, but it dramatically reduces the personal benefit from posting on Medium. Even worse, in line with the previous bullet point, the lack of branding leads writers to spam links to their Twitters with the cliche "if you liked this, follow me on Twitter!" And recently, I've seen people say in bolded text "PLEASE CLICK RECOMMEND." It's jarring.
主阵地必须自己可控，平台只宜作分发和营销。
我在多个平台写博客，但一直没看懂 Medium 的用处。我能理解它作为个人博客之外的次级营销工具，用来触达更广读者；但我认为，任何你主要发布在不由自己控制的服务上的内容，都建立在一个很大的假设上：他们不会在将来某天大幅改变合作关系。
joelrunyon查看英文原文
I blog quite a bit on a bunch of different platforms, but I never understood the utility of medium. I could understand it as a secondary marketing tool in addition to a personal blog in order to reach a wider audience, but I think anything you post primarily on a service that you don't control yourself, you're making a big assumption that they won't drastically change the working relationship somewhere down the road.
就地编辑减少界面打断，让写作更自然；平台定位是营销工具。
Medium 当然不适用于所有场景，我也不认为他们声称适用。对更严肃的博主或写作者来说，它更像营销工具。而且他们不重视评论，这看起来更像刻意的设计决定。不过我喜欢 Medium，因为它在 UI 设计（尤其写作）上开辟了新路。这个应用让我相信你其实不需要处处用带框的 HTML 表单输入；用 contenteditable 就地编辑更自然。这不仅适用于 Medium 上的博客写作，也适用于个人资料编辑等各处。（我知道使用表单还有其他优势，但仍然这么看。）现在这看起来可能只是去掉 textarea，但不是；这是编辑设计方式的更大转变。
jeswin查看英文原文
It is certainly true that Medium isn't for all use cases; and I don't think they have claimed otherwise. For more serious bloggers or writers, it is more of a marketing tool. And they place no value in comments, which looks more like a deliberate design decision. However, I like Medium because they have broken new ground in UI design (for writing especially). It was the app that convinced me that you don't really need boxed HTML form inputs anywhere; it is more natural to edit in place with "contenteditable". This holds true not just for "blog writing" on Medium, but for profile edits and everywhere else. (I am aware of other advantages of using forms, but still.) Now it might seem like just getting rid of textareas. But that's not it; this is a bigger shift in how we design editing.
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