文案与商业写作2014news.ycombinator.com
我希望招聘启事撰写者别再写的东西
Things I wish people who write job postings would stop writing
导读
这篇 HN 自帖列举招聘启事中应停止使用的套话、夸张自夸和无效形容词，并建议补上具体日常工作与远程条件。对写作者来说，它示范了如何用具体、真实、可验证的信息替代空洞标签，也提醒避免绝对化断言。
可以直接用的写作要点
- 01
删掉“guru”“ninja”“hacker”“professional”“passionate”“awesome”等不提供信息的标签词，直接写岗位实际做什么。
- 02
描述公司时只写它真正做的事，别用救世主式夸张；夸大反而消耗读者信任。
- 03
把抽象职责拆成候选人每天会处理的具体任务和问题，让读者能判断自己是否感兴趣。
- 04
写远程岗位时明确地理限制、时区或是否需靠近公司，用可验证细节替代空泛承诺。
HN 评论精选
套话会暴露公司文化，可能直接劝退读者。
招聘启事里出现“ninja”“rockstar”“crush code”这类词，会告诉我关于这家公司非常重要的一件事：我大概会讨厌在那里工作。
IvyMike查看英文原文
Postings that use phrases like "ninja", "rockstar", "crush code", etc, tell me something very, very important about the company. Specifically, that I'd probably hate to work there.
反讽写法用具体自黑细节替代空洞自夸，反而真实、有记忆点。
我写过的最好职位描述，是在微软组建新团队时写的。它通篇用反讽：招募“懒散、不在乎家用科技、害怕做自己热爱产品、渴望在大而笨重团队里永远做老东西”的项目经理；说要找新人来“阻碍”我们做下一版 Windows Home Server；团队巨大、行动缓慢犹豫、我们讨厌生活，还需要更多 PM 一起受苦；你会参与设计第 42 版产品，仍处创业模式却要重复做一件事，还得随时听我的，哪怕搞坏功能、惹怒伙伴、无视社区、制造 bug 甚至偷代码黑银行；我们需要设计能力弱、能混则混的人来负责用户场景、无视需求、为技术而技术……
cek查看英文原文
Best job description I ever wrote. This was while I was a Microsoft building a new team. Are you a lazy program manager who could care less about PCs, devices, networking, and other technologies in the home? Have you always dreaded working on a product that you would LOVE to use? Do you yearn to work in a huge, lumbering, group working on the same old stuff forever? If so, have we got a job for you! We are looking for a newbie program manager to hinder us in building the next version of Windows Home Server. Our team is ginormous, moves excruciatingly slowly and indecisively, and we are thoroughly hating life. And we need more PMs to suffer along with us! Interested? You will be a non-player helping to design and build the 42nd version of a product that has been around since before you were born. We are still in startup mode, and as part of a startup, you’ll have to do one task repeatedly over and over. You need to be ready and willing to do whatever I say when I say it even if it makes no sense whether that means screwing up features, angering partners, ignoring the community, creating bugs, and maybe even stealing a little code and hacking into a bank. We are in need of Program Managers with weak design skills; goof-offs who can take ownership of a user scenario area, ignore requirements, design a useless technology for technologies sake (forgetting about the user experience), and work with dev, test, UA, usability, etc… to cause them all to quit. And then do it again. Candidates should have poor consumer empathy, a deep dislike of cutting edge technology in the home, and the ability to cause political issues in small team where everything is already figured out and there’s nothing really left to do. Candidates must have less than 4 days experience as a program manager working on shipping products. Experience doing customer research and designing consumer UIs will immediately disqualify you. The less technical knowledge you have of networking, storage, and Windows server technologies the better. Candidates should have a B.A. in Basket Weaving or equivalent and should have been fired from their previous two jobs.
高频套话已被数据证实滥用，写作者应警惕。
我一直在追踪 whoishiring 帖子里“passionate”的使用，真的失控了。它现在已是帖子中最常见的十个词之一。
mountaineer查看英文原文
I've been tracking[1] the use of "passionate" in whoishiring threads, really getting out of control. It's now become one of the 10 most frequent terms used in posts. [1] http://www.ryan-williams.net/hacker-news-hiring-trends/2014/december.html?compare1=passionate
绝对化断言（“没人会”）容易失真，写作要顾及读者真实心理。
“hmm, maybe I'm not awesome enough for this position”这句话，从没人说过。我认为你低估了会这样对自己说话的人数。
mdm_查看英文原文
>"hmm, maybe I'm not awesome enough for this position" - said nobody ever I think you're underestimating the number of people who tell themselves things like that.
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