出版与作家生涯2016motherboard.vice.com
一位前末世生存指南写作者的忏悔
Confessions of a Former Apocalypse Survival Guide Writer
导读
这是一篇前末日生存指南写手的自述，讲他如何为“prepper”（末日准备者）市场批量生产内容，以及由此产生的职业与伦理困惑。对写作者的价值在于：它揭示了“迎合受众恐惧”的写作模式如何运作，也提醒我们区分真实需求与贩卖焦虑，并思考素材可信度与作者责任。
可以直接用的写作要点
- 01
写实用类内容时，先判断读者要的是“实用方案”还是“情绪安慰”——两者的写法完全不同。
- 02
真实经验比批量生产的模板更有说服力：采访或引用亲历者的第一手细节，而不是复述二手资料。
- 03
涉及技术或科学概念时务必区分清楚，把不同现象混为一谈会毁掉整篇内容的可信度。
- 04
下笔前想清楚伦理边界：你的文字是在帮读者解决问题，还是在强化他们的恐惧与不信任。
HN 评论精选
亲身经历比批量生产的生存手册更可信，写作应优先采用第一手经验。
我妻子的娘家在纽约州锡拉丘兹郊外的小村庄，天气一坏就坏得很彻底，暴雪时断电、被困好几天。于是我岳父母在不知不觉中成了“准备者”：常备汽油、干粮、水、柴火、电池、煤气罐和各种收音机，还有备用发电机，正在装太阳能以减少发电机使用（因为暴雪夜里发电机的声音实在瘆人）。断电断路一周，他们的生活几乎不用改变。我们结婚时亲戚来家里，有些也是准备者，对这套装备很着迷，我不断听到有人说“我们在一本书上看到，如果这样做就……”，而我岳父会回一句“可我们在93年暴雪真断电的时候学到的是……”。总之，亲身经验压过了批量生产的生存手册。
DoubleGlazing查看英文原文
My wife hails from a little rural village a few miles outside of Syracuse, NY. A place that when the weather gets bad, it REALLY gets bad. There have been snow storms where they have been without power and blocked in for a few days. As a result of this my in-laws have become preppers without realising it. They keep a supply of petrol, dried food, water, fire wood, batteries, gas bottles and have various types of radio at their disposal. They also have a backup generator for the house. They are in the process of fitting solar to try and avoid using the generator when things are bad because in a snow storm a generator sound really creepy. They could live for a week without any lifestyle changes if the power went off and the roads were impassible. When we were getting married and all the extended family arrived at the house for the big do, some relatives turned out to be preppers and were fascinated with the setup. One phrase I kept hearing was "We read in this book that if you do this, then..." and my father-in-law would respond with "Well, when we were actually without power during the 93 blizzard we learned that..." Basically experience trumped mass produced prepper books.
读者真正想要的是有信誉、研究扎实、可操作的内容，这正是写作者的机会。
有人知道靠谱的生存/准备指南吗？要由有信誉的作者或专家写的、研究扎实、切实可用的。我并不特别偏执（偏执的人大概都这么说），但我确实觉得我们的文明有某种我们乐于忽视的脆弱性。
ValleyOfTheMtns查看英文原文
Anyone know of good survival/prepper guides. Ones written by reputable authors/experts, well researched, and practical? I'm not particularly paranoid (I suppose that's what paranoid people say...), but I do think there's a certain fragility to our civilisation that we're happy to overlook.
写作者要面对伦理拷问：迎合受众的恐惧，是在服务需求还是在加深偏执。
一个相关的问题：作为营销者，你如何划定界限——一边是为某个市场的需求和兴趣生产产品，一边是在助长你自己不认同、甚至认为有害（哪怕只对消费者有害）的行为？在这个案例里，为“准备者”受众写作，似乎正好压在这条线上：既提供了与消费者兴趣相关的内容，又在助长、鼓励偏执的“末世”行为——往好里说是让消费者为自然灾害做了准备，往坏里说是在加深受众对社会的不信任。一个依赖你并不认同的信念体系或价值观的产品，有可能合乎伦理地营销吗？
dkokelley查看英文原文
A related question: Where do you, as a marketer, draw the line between producing a product to serve the needs and interests of a particular market and enabling activities you disagree with or believe to be harmful (even if only harmful to the consumer)? In this case, writing for the "prepper" audience seems to fall near the line of providing content relevant to the consumers' interests and enabling/encouraging paranoid 'end-of-times' behavior that at best prepares the consumer for a natural disaster and at worst entrenches distrust of society in the audience. Is it possible to ethically market a product that relies on a belief system or set of values you disagree with?
写作中引用技术概念必须分清对象，混淆EMP与太阳磁暴会暴露内容的不专业。
眼下的担忧是电磁脉冲（EMP）？准备者版本的说法通常把真正的EMP攻击（需要原子弹）和太阳磁暴混为一谈，这两者完全不同。EMP是纳秒级上升的大功率射频脉冲；太阳磁暴则是在数小时内于地面感应出直流电流。EMP攻击确实是威胁，但若有人朝你扔原子弹，你有更大的问题——这是军方的看法。它主要威胁带长导线的设备，移动设备太小不受影响，光纤也不受影响。太阳磁暴主要影响使用接地回路的交流长距离输电，对电网是大问题，但电网有应对办法：1989年曾有大事件导致停电，它以直流形式出现在交流电路里，造成变压器部分饱和，若未检测到就会过热烧毁；但大电网有检测手段，必要时降低某些变压器的功率，这种情况每年低强度发生几次。
Animats查看英文原文
So the current worry is an electromagnetic pulse? [1] The "prepper" version of this usually confuses an actual EMP attack (which requires an atomic bomb) and solar magnetic disturbances. They're totally different. An electromagnetic pulse is a big RF pulse with a rise time in nanoseconds. A solar magnetic disturbance results in DC currents being induced into the ground over a period of hours. An EMP attack is a threat, but if someone is firing atomic bombs at you, you have a bigger problem. That's the military view. It's mostly a threat to things which have long wires attached to them. Mobile devices are too small to be affected. It also doesn't affect fiber optics. A solar magnetic disturbance is mostly a problem for AC long-distance power transmission on circuits which use a ground reference. This is a big problem for power grids, and they have ways to deal with them. There was a big event in 1989 which caused a blackout.[2] It appears as DC in AC circuits, causing partial transformer saturation. If this isn't detected, it can cause transformer overheating and burnout. But the big grids have detection for this, and reduce power levels in some transformers when necessary. This happens at a low level a few times every year. [1] http://americanpreppersnetwork.com/2016/07/emp-electromagnetic-pulse-part-one.html [2] http://www.pjm.com/~/media/training/nerc-certifications/re6-weatherenvironmental.ashx
同类还值得读
写书：值得吗？
Writing a book: is it worth it?
Martin Kleppmann（《设计数据密集型应用》作者）复盘写书到底值不值：金钱回报低、耗时极长，但带来了可见度、信任和职业机会。
出版与作家生涯2020 · 642 分 · 287 评4 条写作要点编辑精选写书并不是个好主意
Writing books is not really a good idea
这篇文章讨论靠写书谋生的现实难度，评论区从版税数学、收入预期和写作目标三个角度补充了作者视角。
出版与作家生涯2021 · 577 分 · 609 评4 条写作要点编辑精选如何自助出版一本书：实用资源清单
How to self-publish a book: A handy list of resources
这是一份关于「如何自助出版一本书」的资源清单帖，涵盖从编辑、排版到 ISBN、销售渠道的实操工具与花费。
出版与作家生涯2018 · 558 分 · 88 评4 条写作要点编辑精选我自助出版一本Ruby on Rails书，赚了7万美元
How I Made $70k Self-Publishing a Book about Ruby on Rails
这是一篇 Ruby 开发者自述：他把一套 Rails 性能课程（书＋视频＋答疑）自出版，一年毛收入约 7 万美元，并总结了选题、定价、营销等经验。
出版与作家生涯2017 · 539 分 · 175 评4 条写作要点编辑精选石黑一雄警告年轻作家因“恐惧”而自我审查
Sir Kazuo Ishiguro warns of young authors self-censoring out of 'fear'
石黑一雄提醒年轻作者因“恐惧”而自我审查，即这条帖子讨论的核心。
出版与作家生涯2021 · 396 分 · 641 评5 条写作要点编辑精选