博客与个人写作2018news.ycombinator.com
Ask HN：通过写博客获得外包/工作机会？
Ask HN: Blogging to get contracting/job leads?
导读
这是 HN 上一个关于“写博客能不能带来外包或工作机会”的讨论帖。楼主分享了一个同事写冷门开源平台（如 Canvas、edX）的入门配置文章、结果被需要人手的代理公司找上门的例子。评论区的真实案例说明：技术博客的价值往往不在直接推销，而在于让别人搜索到你、认可你会思考，长期积累后自然带来机会。对写作者来说，这篇能帮你想清楚“为谁写、写多深、写多久”。
可以直接用的写作要点
- 01
写你实际解决过的具体技术问题，哪怕选题冷门——正是这种文章会被搜索引擎和同行长期引用，成为最便宜的“广告”。
- 02
把博客当作在互联网上插旗、声明“这是我的专业领域”，而不是直接拉客户的销售页；先建立可信度，线索随后才来。
- 03
持续写比偶尔写一次有效得多，保持练习，并愿意把内容分发到自己的网站之外，让想法传播得更远。
- 04
写作本身首先是为自己的成长，顺带帮到别人或带来机会都是额外收益——这种心态更容易坚持。
- 05
博客展示的是“你会怎么思考”，而这往往是雇主最看重的招聘品质之一。
HN 评论精选
冷门但深入的技术文章能长期被引用，甚至直接带来意想不到的职业机会。
多年前我经营一家游戏开发公司，研究过快节奏游戏的客户端预测，虽然最终没做这类游戏，但把研究结果写成了几篇文章。出乎意料的是，它们成了该主题最常被引用的三篇文章之一（另外两篇是 Valve wiki 和 Gaffer on Games）。后来我在苏黎世谷歌工作的第四年，本没打算换工作，却因为这几篇文章被 Improbable 的招聘者找到——客户端预测知识对做大规模多人模拟平台的公司非常相关。他说服我离开舒适的谷歌，加入当时只有约30人、没有投资人、没有产品、只有酷技术的伦敦团队。我跳了，从未后悔，这个赌注回报巨大，全靠那四篇博客。
ggambetta查看英文原文
Two lifetimes ago, I was running a game dev company [0]. As part of that, I did some research about client-side prediction for twitch games. Ended up not making such a game, but I wrote a few articles with the results of my research [1]. Over time, and to my surprise, they became one of the three often cited articles about the topic, the other two being the Valve wiki and Gaffer on Games. One lifetime ago, I was working at Google Zürich. I was at my fourth year there and I was not really looking for a new opportunity. But a recruiter from Improbable [2] found me thanks to these articles, because client-side prediction knowledge is very relevant to a company making a massively multiplayer, massive-scale simulation platform. He somehow convinced me to leave the comfort of Google Zürich for the crazy adventure of Improbable in London, at a time that we were ~30 people, had no investors, and no product, only some really cool tech. I made the jump and never looked back. And my bet has paid off [3] immensely [4] :) All thanks to these four blog posts. [0] http://www.mysterystudio.com [1] http://www.gabrielgambetta.com/client-server-game-architecture.html [2] https://improbable.io [3] https://www.uktech.news/need-to-know-2/everything-you-need-to-know-improbable-uk-latest-tech-unicorn-20170512 [4] https://www.mcvuk.com/business/netease-signs-partnership-with-improbable-for-spatialos
写作要长期坚持并广泛分发，而不是偶尔写一篇。
我靠自己的副业项目——一份叫 Tedium 的通讯——接到过自由撰稿的活。不过我的情况可能不同，我是想当写作者，而不是做技术岗。我想说的是，写作这种事，长期大量地写比偶尔写一次有效得多。保持练习。并且愿意把自己的想法分发到自己网站之外的地方。你的目标是传播想法——就广泛地传播出去。
shortformblog查看英文原文
I've gotten freelance gigs based on my work for my side project, a newsletter called Tedium (https://tedium.co/), though my situation may be different because I'm in this to be a writer rather than a more technical employee. I will say, however, that writing is one of those things that works better if you do it a whole lot rather than once in a while. Stay in practice. And be willing to syndicate your thoughts beyond your own website. Your goal is to spread ideas—spread them wide.
博客证明你会思考，而且首先受益的是自己。
我认为写博客能说明你会思考——这即便不是雇主最看重的招聘品质，也是其中之一。总的来说，写博客是双赢：你首先是为自己、为自己的成长而写；如果还能帮到别人或带来线索，那更好。
bernardino查看英文原文
I think blogging shows you know how to think — one, if not the main, of the hiring qualities I assume employers look for. All in all, blogging is a win-win. You write, first and foremost, for you and for your growth. If it helps others or gets you leads, all the better.
博客起步阶段的作用是确立专业身份，而非直接获客。
我刚好写过一篇关于这个的博客。基本观点是：博客（至少在起步阶段）的意义并不是给咨询业务带客户，而是你在互联网上插一面旗，说“这就是我擅长的领域”。最终它可能带来咨询线索，但至少一开始，它只是用来确立你确实懂行。无论如何，如果你在考虑做咨询，我很推荐写。
chrisa查看英文原文
I actually just wrote a blog post about this :) https://www.breakintoconsulting.com/blog/2018/4/4/tips-for-writing-your-first-three-blog-posts Basically - I think the point of a blog (at the beginning) is not really to be lead gen for consulting gigs. Instead, it's a place to plant your flag on the internet and say "This is what I'm an expert in". Eventually, that may lead to consulting leads - but at least at the start, it's really just a way to establish that you know what you're talking about. Either way - if you're thinking about doing consulting, I would highly recommend it.
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