讲故事与叙事2019slab.com编辑精选
贝索斯如何把叙事变成亚马逊的竞争优势
Jeff Bezos Turned Narrative into Amazon's Competitive Advantage
导读
这篇讲杰夫·贝索斯如何把“六页叙事备忘录”变成亚马逊的管理与竞争优势：用可独立阅读的叙述性文档替代口头汇报和 PowerPoint。对写作者来说，它值得读，因为它展示了清晰写作如何倒逼清晰思考、暴露逻辑漏洞，并最终影响决策质量。
可以直接用的写作要点
- 01
用可独立成立的叙述性备忘录替代口头汇报或 PPT，让论证必须自洽，使糟糕推理无处藏身。
- 02
六页只是上限而非目标：正文可以更短，把补充证据放进附录，让核心论证保持聚焦。
- 03
让文档驱动会议：与会者先花约十分钟默读，再展开讨论，而不是依赖演讲者串场和解释。
- 04
写作应服务于清晰沟通，警惕把备忘录变成形式主义：不要用拼写、措辞和假想读者取代对项目本身的讨论。
HN 评论精选
叙事备忘录迫使论证自洽，减少自欺和逻辑漏洞，从而提升决策质量。
我为杰夫写过文档，在我看来，六页叙事备忘录是亚马逊成功的关键部分。用口头演示或 PowerPoint 很容易骗过自己和听众；而必须能独立成立的叙述性文字，让糟糕的推理无处藏身。亚马逊领导层之所以比竞争对手做出更好的决策，部分原因是他们通常能拿到更好的论证。引用：“写作是自然让你知道自己思考有多潦草的方式。”——迪克·金登，经莱斯利·兰波特转述。
jrauser查看英文原文
I've written documents for Jeff, and IMO, the six-page narrative memo is a key part of Amazon's success. It's so easy to fool both yourself and your audience with an oral presentation or powerpoint slides. With narrative text that has to stand on its own, there is no place for poor reasoning to hide. Amazon's leadership makes better decisions than their competitors in part because they are routinely supplied with better arguments than their competitors. "Writing is nature's way of letting you know how sloppy your thinking is." -Dick Guindon, via Leslie Lamport
六页备忘录的核心是用自足文本和先读后议的流程替代依赖演讲者的 PPT。
文章开头不错，后来却偏离主题，散乱地罗列无关的亚马逊轶事。它没有完整覆盖六页备忘录的沟通原则。缺失部分包括：六页是上限，备忘录可以更短；格式旨在驱动会议结构，要求与会者在前十分钟读备忘录，然后讨论；如有需要可把额外信息放进附录，以说服想要更多证据的人；备忘录作为信息单元是自足的，不像 PowerPoint 依赖演讲者或演讲视频来提供语境和串联信息。基本要旨是把科学论文写作的纪律带入办公室沟通，并避免 PowerPoint 的反模式。
ak217查看英文原文
Article starts out well and then veers off into strange and scattershot coverage of unrelated Amazon factoids. It doesn't fully cover the communication principles of the 6-pager. The missing parts are: - 6 pages is the upper limit; the memo can be shorter - The format is designed to drive the meeting structure by requiring attendees to read the memo in the first 10 minutes of a meeting, followed by discussion - You can push extra information into the appendix if needed to convince those looking for more evidence - The memo is self-sufficient as a unit of information, unlike a Powerpoint that relies on the presenter (or a video of them) to contextualize and connect the information The basic thrust is to bring the discipline of scientific style article writing into office communications (and avoid Powerpoint anti-patterns in the process).
备忘录容易被中层管理者形式化滥用，写作应服务于清晰沟通而非表面完美。
备忘录这个想法在贝索斯和团队使用时很棒。不幸的是，它被无能的中层管理者滥用了。我在亚马逊亲眼见过：人们花数小时争论拼写错误和句子措辞，讨论某段话会如何让一个现实中根本不会读它的假想读者困惑，而不是把备忘录用于本来目的——清晰沟通项目。我见过人们花四十五分钟讲一篇产品文档，然后只花五分钟演示实际产品。我认为这种文档更适用于高层战略会议，并不是每个项目的万能药。但人们没那么细腻，往往要么全都写文档，要么什么都不写。
bilater查看英文原文
The memo idea is a brilliant idea when Jeff Bezos and his team use it. Unfortunately it has been bastardized by inept middle managers. I saw this firsthand at Amazon. People spending hours debating about spelling errors and sentence phrasing; talking about how a paragraph is going to confuse a hypothetical person who would in reality never read it. Instead of using the memo for what it is meant for...to communicate about your project in a clear way. I saw people spend 45 min on a paper about a product and then 5 min on demoing the actual product. I think the paper applies more in high level strategic meeting and is not a universal panacea for every project you do. But people are not that subtle and its either all papers or nothing.
优秀领导者也需要清晰写作来表达和检验深度思考。
这让我对贝索斯多了很多敬意。领导者型人格通常不能或不愿费心写好文章，往往更像行动者而非思考者。贝索斯的文风非常清晰、舒服，显然理解深度思考的用处和实际价值。
ahartmetz查看英文原文
This just gave me a lot of respect for Bezos. Leader type personalities usually can't (be bothered to) write well and often seem to be more doers than thinkers. Bezos has a very clear and pleasant writing style and obviously understands the usefulness and practicalities of deep thinking.
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