语言与文风2019slab.com编辑精选
为什么扎克伯格的文风侵蚀了我们对 Facebook 的信任
Why Mark Zuckerberg's Writing Style Erodes Our Trust in Facebook
导读
这篇文章借马克·扎克伯格回应 Facebook 危机的公开信，逐句分析其用词与句式，认为模糊、转移责任、堆砌术语的文风会侵蚀读者信任。对写作者来说，它是一次"反面范文"练习：如何在公关写作中识别并避免空话、甩锅和自相矛盾。
可以直接用的写作要点
- 01
公开表态时，具体承认问题比抽象地谈"使命"更能建立信任。
- 02
避免用模糊的大词（如"社区""连接"）掩盖责任归属，读者能察觉语义漂移。
- 03
同一篇文章里前后立场要一致，一边甩锅一边认错的矛盾会直接瓦解说服力。
- 04
分析他人文风时也要给出证据，仅凭"某些词可能让人觉得"的推测撑不起论点。
HN 评论精选
批评原文是借标题党做营销，论点缺乏证据支撑。
这篇文章是标题党手法的巧妙运用，唯一目的是把创业公司CEO和高管吸引到 Slab 网站上顺带发现他们的产品。文中论点薄弱，没有任何证据表明扎克伯格的写作风格真的导致信任流失，只是一堆关于某些词句可能让某些人产生某种观感的武断结论。这几乎不该出现在 HN 上。
peter_vukovic查看英文原文
The post is a clever implementation of the clickbait technique with a sole aim of bringing more startup CEOs and executives to visit Slab’s website and discover their product in the process. The arguments presented in the article are weak and show no proof of actual trust erosion as a result of Zuckerberg’s writing style, only a set of arbitrary conclusions on how certain words and phrases may appear to some people. This hardly belongs on HN.
逐句解读公关文并不适用；原文自相矛盾，且平台问题不等于CEO个人问题。
作者是不是读过某篇过度解读美联储用词（比如"耐心"）的文章，就以为这套模型也适用于扎克伯格的 Facebook 帖子？其实并不适用。他写的内容除了催生这类文章和影响 FB 股价外，几乎没有什么现实影响。我也不理解文中第 1 点和第 2 点之间明显的自相矛盾：第 1 点说扎克伯格在推卸责任，第 2 点却引了一句他承担责任的话。这怎么通过的编辑？另外，把 Facebook 和扎克伯格画等号是搞错了对象：就算换掉他，Facebook 这个平台本身仍然会有害。
isoskeles查看英文原文
Did whoever write this read some article where words from the Federal Reserve were over-analyzed (e.g. "patience") and think that this model also applies to Zuckerberg's Facebook posts? Because it doesn't. There are almost no real world ramifications from the words he writes on Facebook except for articles like this and movement of FB stock price. I also don't understand the direct contradiction between the ideas between #1 and #2 in this article. How does this get past editing, like I'm supposed to forget you just told me in #1 that Zuckerberg shifts blame and then in #2 there's a highlighted quote where he accepts blame? I hate Facebook either way, but Mark Zuckerberg has nothing to do with it. You're missing the boat if you equate Facebook and Zuckerberg and think that by attacking Mark Zuckerberg you're somehow fighting against the bad aspects of Facebook. Sure, Mark Zuckerberg embodies Facebook in many ways. But if he were to be ousted, I don't care if you brought Gandhi back from the dead and made him CEO of Facebook, Facebook will still be terrible. The platform and how people relate to other people on it will still be, net, detrimental to society.
扎克伯格的用词与真实世界脱节，愿景停留在过去。
每次读到或听到他说的话，我都忍不住想："你一直在用那个词，我不觉得它是你以为的那个意思。"他简直与世界脱节，还停留在 2007 年对 Facebook 的设想和"改变世界"的愿景上。它确实改变了世界，但很多改变并不美好。
iscrewyou查看英文原文
Every time I read or hear something he has to say, I keep thinking to myself: “You Keep Using That Word, I Do Not Think It Means What You Think It Means” He’s simply disconnected from the world. Still stuck in 2007 with his goals for Facebook and how he wants it to change the world. It has changed the world, but a lot of of the change isn’t pretty.
公关声明本身已无人当真，读者更关注旁观者的反应。
现在还有人真的去读 Facebook 回应最新危机的公关博客吗？我想不出比这更没意义的事。每次 Facebook 出危机后，我真正期待读的是那些前 Facebook 员工在 Twitter 上急忙为他们辩护。
Despegar查看英文原文
Does anyone actually still read Facebook's PR blog posts responding to the latest crisis? I can't think of a more pointless exercise. What I actually look forward to reading after every Facebook crisis is the former Facebook employees on Twitter who rush to their defense every time. This one made me lol irl: https://twitter.com/alexstamos/status/1091099413366403072
同类还值得读
像说话一样写作
Write like you talk
这篇短文主张写作应像说话一样自然、清晰，避免装腔作势的书面腔。
语言与文风2015 · 647 分 · 272 评4 条写作要点编辑精选法律语言难懂源于写作不佳，而非专业概念
Poor writing, not specialized concepts, drives difficulty with legal language
这是一项认知科学研究：法律文本难懂，主要不是因为充斥专业术语，而是因为写作者把句子写得又长又绕、修饰语层层嵌套、回指距离过远。
语言与文风2022 · 559 分 · 322 评5 条写作要点编辑精选写得简单
Write Simply
保罗·格拉汉姆在这篇短文里主张：好文章应该写得简单——用日常词汇、短句、直白的结构，不为显得聪明而堆砌复杂表达。
语言与文风2021 · 484 分 · 330 评4 条写作要点编辑精选Tortured phrases：科学写作中出现的一种可疑文风
Tortured phrases: A dubious writing style emerging in science
《自然》新闻报道了一种在科学论文中蔓延的怪现象：原本标准的术语被同义替换软件改写成了古怪说法，比如把 "cloud computing" 写成 "haze figuring"。
语言与文风2021 · 329 分 · 256 评4 条写作要点编辑精选乔治·奥威尔 1940 年对《我的奋斗》的书评
George Orwell's review of Mein Kampf (1940)
这是奥威尔1940年对《我的奋斗》的书评。
语言与文风2014 · 305 分 · 240 评4 条写作要点编辑精选