写作与思考2021raywoodcockslatest.wordpress.com
科技新闻的失败：弄清杀毒软件的真相
Failure in Tech Journalism: Getting the Truth about Antivirus Software
导读
一位用户详细记录了自己与 Bitdefender 杀毒软件打交道的糟糕经历，并由此批评杀毒软件行业的营销手法和科技报道的失职。对写作者来说，这篇评论值得一读：它本身是一个反面教材，说明即使是真实、正当的愤怒，如果找不到焦点，也会削弱文章的说服力；读者评论还指出了文章在叙事上的几处问题。
可以直接用的写作要点
- 01
先确定一个核心论点，再动笔写。把“杀毒软件行业很坏”“科技媒体腐败”“谷歌很邪恶”这些论点混在一起，会让每个论点都显得薄弱。
- 02
作出指控时要给出范围明确的证据：大规模概括（例如把笼统问题归因于某个国家的文化）会让读者抓住例外，使作者显得不够严谨。
- 03
给读者一个明确的行动理由：如果读者不知道“已经不满意免费版，为什么还花钱买付费版”，文章的可信度就会受损。
- 04
写作时要明白媒体的经济账：篇幅受收益限制，这提醒作者，要把文章的核心价值放进开头，让编辑一眼看出值得投入。
HN 评论精选
作者火力全开发泄，却没有聚焦一个论点，反而削弱了文章的说服力。
作者在这篇文章里东拉西扯，反而削弱了说服力。显然他很需要发泄，这一点可以理解，但他把指责范围铺得太广：杀毒软件行业确实有很多问题，但把谷歌很邪恶、科技新闻腐败又不称职这些话题都绑在一起，只会让作者显得更弱。另外我不太明白，他既然已经对免费版不满，为什么还要花钱买付费版。
hellotomyrars查看英文原文
The author is really kind of all over the place in this piece which for me really serves to reduce its impact. Clearly they had a strong need to vent, somewhat warranted, but they are casting a very wide net of aspersions. There are a lot of issues with the industry around antivirus/security vendors. It is a very gross industry for a lot of different reasons, but the trying to tie that into how Google is evil and also tech journalism is corrupt and unfit makes the author come across so much weaker. I’m also a little confused as to why the author, already unhappy with the free version of the product, decided to pony up for the paid version in the first place. Semi-related: AV software plays a huge role in the security ecosystem and it’s value is unmistakable in that context but it is worth considering how we get there. The way AV software is sold and marketed is generally some of the slimiest, especially the non-big name stuff. We all benefit from the very wide net they cast in a collective sense but from the end-user perspective, especially as a technically savvy user, the cost seems outweighed by the benefit. Personally I’m of the mind that if anything is questionable I’ll run it through virustotal on-demand and make a judgement from their but also if I’m wondering that deeply enough I’m just as inclined not to touch something potentially volatile. This doesn’t work for a layperson but the stuff built in to windows is honestly more than enough for a casual user. If things have progressed beyond that, they need professional help anyways.
把一个普遍存在的行业问题归因于某国文化，会让读者抓住反例，使论证失去严谨性。
原文说“Bitdefender 网站阻止用户取消自动续订”，似乎是想强调美国与罗马尼亚的文化差异，但很多美国产品和服务也这样：运营商、健身房、纽约时报等等。这种行为很卑劣，但没必要单挑罗马尼亚来说。
Macha查看英文原文
> As if to emphasize the cultural differences between America and Romania, Bitdefender’s website reportedly prevents people from canceling auto-renew. To quote one user’s reaction, !? A great many US products and services have similar approachs. Think ISPs, gyms, the NYT, etc. I agree the behaviour is scummy, but no need single out Romania for it.
媒体深度报道受经济回报限制，写作者要理解这个约束，并据此设计文章的价值点。
媒体不会在一篇文章上投入超过它预期能赚回来的钱。除非已有能吸引读者的丑闻，否则你永远看不到所要求的那种深度报道。
nitwit005查看英文原文
The press isn't going to devote more money to an article than they expect article will make them back in profit. You'll never see the depth that's being asked for, unless there's some existing scandal that might draw reader attention.
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