出版与作家生涯2022thesmartset.com
数字媒体时代书籍的地位
The status of the book in the age of digital media
导读
这篇文章从法兰克福书展谈起，讨论在社交媒体主导的数字时代里，纸质书是否已经变成一种带有“灵光”的收藏品，以及电子阅读对阅读方式的改变。对写作者来说值得一读：它提醒我们，媒介形态会影响读者如何看待和接近文本，也提醒我们警惕用个人偏好代替整体判断。
可以直接用的写作要点
- 01
区分“书作为物品”和“书作为文本”：写作时要清楚自己的作品是靠内容立足，还是靠物质形态带来的稀缺感与仪式感。
- 02
为自己的论点找数据支撑，而不是只靠个人经验：文中“电子书只占美国图书出版20%—30%且多年不变”这类数字，比作者对Kindle的感受更能支撑或推翻一个判断。
- 03
读者注意力被SEO内容占据，这恰恰给写作者留下空间：面向真实需求、由专业判断写出的内容反而稀缺，值得作为写作定位。
- 04
媒介会决定阅读场景：能边走边读的电子书催生了新的阅读方式，写作时要考虑文本将在什么设备、什么情境下被读到。
HN 评论精选
图书馆式的专业、非SEO内容与网络搜索结果形成对比，专业写作本身是稀缺价值。
作者最近需要查一些参考资料，去了图书馆。他形容那像一个神奇的世界：所有搜索结果都相关、归类整齐，而且是专业人士写的，根本不在乎SEO。这让他意识到互联网已经退步了多少；同时他也感慨，用手机相机把几本书里真正需要的三四页“复印”下来非常方便。
hedora查看英文原文
I've needed a few references on things recently and went to the library. Imagine a magical world where all the search results are relevant and neatly grouped, and, wait for it, written by professionals that don't care about SEO. It made me realize how far the internet has slid (and also how handy it is to have a phone camera to "photocopy" the 3-4 pages I actually needed out of a few books).
书架已成为品味与身份的展示，读者会从书的物质存在读出作者的“灵光”。
评论者认为，“一两个世代后，走进摆满书的家就像走进挂着原作的家”这种说法今天已经成立：很多住所根本没有书，或只有茶几上几本装饰性的书。他每次进入有像样书架的房子都会兴奋地跑过去，借此判断主人的品味，看和自己有多少交集。
superb-owl查看英文原文
> I suspect that in a generation or two, to walk into a home with bookshelves filled with books will be akin to walking into a home with original art on the walls. Both will be rare occurrences — even if the art is not by an old master or even if the books are not first editions or even classics. Their material presence on the shelves will provide aura enough This is already the case today, at least for me. So many homes and apartments without books, or just a few decorative ones on a coffee table. Anytime I end up in an apartment with a decent bookshelf I get excited and immediately run over to judge their taste and see where it intersects with my own.
用个人经验推断整体趋势是危险的，数据和多数人的实际阅读形态才是判断依据。
评论者读了好几遍仍不确定文章的观点。他质疑文中“有封面和书页的书在功能上已经过时”的说法：大多数书并不是作者所说的独特工艺品或某位学者的著作，而是平装本、不会出第二版，和电子书一样用完即弃；图书馆的编程书区就被大量旧版Java、Visual Basic手册淹没。他提醒，作者身为大量收藏电子书的读者其实是个例外：电子书只占美国图书出版20%—30%，且这一比例几年未变，纸质书成为“过去时代的遗物”只存在于作者自己的想象中。
shadowofneptune查看英文原文
I read over this article several times, trying to understand its point. I'm still not entirely sure about it. > Curiosities aside, what makes the Fair so special is that it is about books. Books with covers and pages have, in a society dominated by social media and other sorts of online detritus, become functionally obsolete. This is followed by several paragraphs about expensive, cultured books, and then about her own experience with a Kindle. Most books are not the unique artifacts she talks about, or the works of Geoffrey Hartman. They're usually paperback, usually won't get a second edition, and really are about as disposable as e-books. You can see this in a microcosm with the books that this site is interested in: go to a library's programming section and the timeless books are dwarfed by a depressingly large section of reference manuals on old versions of Java and Visual Basic. I'm not sure this is a bad thing! The heartless, disposable nature of the industry keeps the books I do want to read affordable. The author with her large collection of e-books actually is an outlier, with e-books only making up 20-30% of book publishing in the US. This share has been static over the past few years. Books only are a relic of a past age in her own mind.
媒介形态会打开新的阅读场景，进而改变读者的阅读方式。
评论者说自己现在能靠电子书一边阅读一边锻炼：晚上快走时盯着电子书屏幕读，然后冲刺到快撑不住，再恢复边走边读，如此循环三十到六十多分钟。用纸质平装书根本做不到。
malloryerik查看英文原文
I can now read and exercise thanks to ebooks. Whaa? Typically in the evening/night I walk quickly while reading from my ebook screen, then sprint until I'm about to burst or collapse, resume reading and walking fast until I'm ready to sprint again, then read&walk again, repeating this for 30 minutes to over an hour. It's great! No way I could do it with a regular paperback.
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