写作方法2012theweinerworks.com编辑精选
如何写出一本马尔科姆·格拉德威尔式的书
How to Write a Malcolm Gladwell Book
导读
文章拆解马尔科姆·格拉德威尔式畅销书的写作套路；评论则提醒，抓眼标题和受众定位只是表象，真正难的是把观点写得有说服力、有叙事张力。对写作者来说，它值得读的地方在于：如何把写作当成观点实验，同时用来源透明、故事组装和可谈论的核心概念来放大传播。
可以直接用的写作要点
- 01
把写作当成试验观点的场所，不必害怕过度延伸；重要的是让读者被观点推动去思考，而不是被说服。
- 02
用有吸引力的标题和故事把学术或严肃观点重新组装，但要标注可核查的来源，让读者能顺藤摸瓜。
- 03
公式不是成功关键；真正难的是把材料写得有说服力、有叙事张力。
- 04
让作品具备“可谈论性”：读者即使没读完也能理解核心概念并参与讨论，从而扩大传播。
HN 评论精选
写作是观点实验，但来源透明和讲故事能力同样重要。
格拉德威尔曾说，他写作是为了试验想法。他在试验观点时仍认真标注来源，这点很好。读者可以核查他引用的资料，再决定追读哪些来源、玩味哪些观点。他并不自称写教科书，但我很赞赏他能找到有趣却未在通俗写作中获得足够关注的学术来源；作为能把观点串联成引人思考组合的讲故事者，很少有人能与他匹敌。
tokenadult查看英文原文
Malcolm Gladwell, who has said in an interview that he writes to try out ideas http://online.wsj.com/article/SB122671211614230261.html "Q: Do you worry that you extrapolate too much from too little? "A: No. It's better to err on the side of over-extrapolation. These books are playful in the sense that they regard ideas as things to experiment with. I'm happy if somebody reads my books and reaches a conclusion that is different from mine, as long as the ideas in the book cause them to think. You have to be willing to put pressure on theories, to push the envelope. That's the fun part, the exciting part. If you are writing an intellectual adventure story, why play it safe? I'm not out to convert people. I want to inspire and provoke them." is good, while trying out ideas, at crediting his sources. Any reader of a Malcolm Gladwell book (as I know, from being a reader of the book Outliers) can check the sources, and decide from there what other sources to check and what other ideas to play with. Gladwell doesn't purport to write textbooks, but I give him a lot of credit for finding interesting scholarly sources that haven't had enough attention in the popular literature. He is equaled by very few authors as a story-teller who can tie ideas together in a thought-provoking assembly.
成功不靠公式，而靠把书写得有说服力的才华。
作为记者和通俗社会科学作者，格拉德威尔显然极其成功。文章认为其成功是因为他掌握了抓眼标题和迎合有利可图受众的公式。你们真信吗？如果信，请解释：这篇博客作者显然也能用同一公式，为什么他没有同样成功？我的猜测：无论这位博主觉得想出一个格拉德威尔式书的主题有多容易，把书写得像格拉德威尔那样有说服力要难得多。换句话说：格拉德威尔就是一位极有才华的写作者。你们可以随便批评他贩卖的观点肤浅，或受企业赞助左右；我不是在为他的写作内容辩护。但他写什么不是成功关键。格拉德威尔就算写电话簿，也会比这篇文章更有说服力。
tptacek查看英文原文
It's plainly evident that as journalists and pop- social- science writers go, Gladwell is spectacularly successful. This article posits that the reason for that success is that he has hit on a formula of catchy titles and appeals to lucrative audiences. Do any of you actually believe this? If so, square that belief with the fact that the author of this blog post could clearly apply the same formula. Why isn't he spectacularly successful too? My guess: however easy this blogger thinks it is to come up with the theme of a Gladwell book, it is far, far harder to write that book as compellingly as Gladwell does. Put differently: Gladwell is just an extremely talented writer. Jab at him all you want for the superficiality of the ideas he's trafficking in, or for being beholden to corporate sponsors. I'm not sticking up for what he writes. But what he writes isn't the key to his success. Gladwell could write the phone book and it'd be more convincing than this post was.
好书的传播力来自可被未读者讨论的核心概念。
好笑又准确。构建格拉德威尔式书的最大好处是：即使没读过，人人都能在鸡尾酒会上讨论它。这意味着人们可以把书放在书架上，感觉自己读过，而不必真正花力气读。真是天才。
paulsutter查看英文原文
Hilarious and accurate. The biggest benefit to constructing Gladwell books is that everyone is able to discuss the book at cocktail parties even if they haven't read it. This means that people can put the book on their shelf and feel as if they've read it, without actually having to do the work of reading it. Genius, really.
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