出版与作家生涯2012pandodaily.com
突然人人都想要《纽约客》风格的内容，可谁来写？
Suddenly everyone wants New Yorker style content. Who is going to write it?
导读
这篇文章讨论“突然人人都想要《纽约客》式长篇内容”，但真正的问题不是有没有人写，而是谁愿意为高质量长篇付费。对写作者来说，它提醒我们：文体风格背后是稿酬、编辑支持和独立立场等生产条件。值得读，是因为它把内容质量与商业模式、写作伦理放在一起谈。
可以直接用的写作要点
- 01
模仿“纽约客风格”不能只学腔调，要投入采访、核实与编辑打磨，信息增量比华丽叙述更重要。
- 02
长篇写作需要合理稿酬与编辑支持；低稿费会逼走成熟作者，也会让“高质量内容”变成空话。
- 03
写作要敢于核查公开说法、联系知情者，用事实和记录形成新洞察，而不是用个人花絮填充篇幅。
- 04
媒体若不敢得罪广告主或投资人，所谓独立长篇就容易变成公关；写作者要警惕利益冲突。
HN 评论精选
核心瓶颈是稿酬，低稿费招不来也留不住优秀长篇作者。
谁来写？大西洋月刊、国家、新共和、威尔逊季刊、经济学人、巴黎评论等都有长篇写作的作者。真正的问题是：谁来付钱？这就像抱怨没有好程序员，却只给年薪2.5万美元。文章谈2000到3000字的文章；按Tumblr的付酬标准只有每篇80到120美元。开什么玩笑？成熟作者不如发个人博客靠广告收入。最近有些新杂志能建立声誉，靠的是高于市场价吸引好作者；否则作者为何不去大西洋月刊？Tumblr似乎在反其道而行。
luu查看英文原文
Who's going to write it? How about the writers for The Atlantic, The Nation, The New Republic, The Wilson Quarterly, The Economist, The Paris Review, etc. I could fill up the length of a long-form article with names of publications that have long-form writing. The real question is, who's going to pay for it? This is like when someone complains that there aren't any good programmers out there, and, P.S., they're paying $25k a year. The article talks about 2000-3000 word articles. At the rate Tumblr's paying, that's $80-$120 per article. Who are they kidding? At those rates, if you're an established writer, you're better off posting to a personal blog and relying on ad revenue. There have been a few magazines (both online and print) that have recently managed to establish themselves as reputable publications that have good writing. What they've done is pay above-market rates to attract good writers. After all, why would you publish in some no name publication instead of The Atlantic? Tumblr seems to be using the opposite strategy.
好新闻靠采访核实和信息增量，不靠个人化细节注水。
我对记者的期待只是收集我们多数人懒得或没空收集的信息：打电话、采访知情者、把公开声明与可查记录交叉核对，直到挖出新见解。但很多时候他们的调查并不比一条高质量HN评论多，有些文章还靠记者午饭细节来撑篇幅。我不懂这种写法为何有需求，多数情况下我宁愿读平实转录。
Tycho查看英文原文
All I really want from journalists is the information that most of us are too lazy or busy to collect. I want them to make phone calls, speak to insiders, cross reference public statements with available records, generally make a nuisance of themselves until they have some new insights to bring to light. Most times though it seems they're barely doing any more research than what went into a well received HN comment. Except some articles are padded out with details of what the reporter is having for lunch during the interview... I've got no idea why that type of writing is in demand. I'd rather read a flat transcript in most cases.
《纽约客》风格背后是文学传统和专注创作的人，不是速成内容；讲真话会与广告利益冲突。
这篇文章奇怪，因为作者似乎没弄清“纽约客风格”散文或故事是什么样。《纽约客》不只发新闻，也发短篇小说、连载，我视其为文学思想与方法的孵化器，像YC之于创业。看看撰稿人名单：卡佛、塞林格、门罗、纳博科夫、奈保尔、帕克、罗斯等。作者是否真读过？谁会创办YC要找的创业公司？那些专注、有驱动力、不为即时金钱所动的人和团队。谁会写纽约客式故事？也是这类有创造力、愿意全力推进书面表达的人或团队。当然，说真话从不会让广告主高兴。
barkingcat查看英文原文
This is a strange article. I say strange because Sarah Lacy hasn't seem to look into what "New Yorker style" prose / stories look or feel like. The New Yorker is not only a publisher of journalism. It also does short stories, serializations, and I generally consider it an incubator of literary thoughts, methods, and practices the way YCombinator is an incubator of entrepreneurship. Just look at the list of authors: http://en.wikipedia.org/wiki/List_of_The_New_Yorker_contributors Raymond Carver, JD Salinger, Alice Munroe, Vladimir Nabokov, VS Naipaul, Dorothy Parker, Philip Roth among others. I don't know if Sarah has looked through the some New Yorker Magazines and actually read the stories. Who's going to found those startups that YCombinator is looking for? Those dedicated, driven, individuals and teams with a single-minded focus to creating a service, a company, a product that people will pay for. Who's going to write New Yorker style stories? Those driven, single-minded, not-immediate-money-driven and creative individuals and teams (writer/editor teams, etc) who will do whatever it takes to push forward the written form. But of course, writing the truth never bought anyone any favours with advertisers.
标榜“敢批评权势”的媒体要面对投资人、广告主利益冲突，独立立场是长篇写作信誉的一部分。
在最近读者调查中，几乎所有受访者都用类似说法解释为何读PandoDaily：不惧点名有权势者的长篇内容。当然，只要那些权势者不是你的投资人。
aaronbrethorst查看英文原文
In our recent reader survey almost every respondent answered why they read PandoDaily with a variation of the following: Long form content that isn’t afraid to call out powerful people. As long as those powerful people aren't your investors, no doubt. http://observer.com/2012/08/conflict-journalism-how-online-media-is-inherently-compromised/?show=all
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