出版与作家生涯2012nathanbarry.com
24 小时收入 26,679 美元：我的新书发布数据
$26,679 in 24 hours: Stats from my latest book launch
导读
这篇帖子分享了作者新书上线24小时的销售数据：收入26,679美元。评论区提醒写作者，首发销量往往更多来自展示、知名度和营销，而不是书本身的质量；对准备发布电子书或新书的写作者很有参考价值。
可以直接用的写作要点
- 01
首发前先积累受众：首日销量通常来自既有知名度和信任，而不是读者读完全书后的口碑。
- 02
把落地页、推荐语和销售文案当成作品的一部分来打磨，因为最初几天读者只能凭呈现方式判断要不要买。
- 03
别用首日销量判断作品好坏；质量主要通过后续口碑发挥作用，发布后仍要持续经营评价和传播。
- 04
做电子书时提前规划分发渠道（如 Amazon、Kickstarter）并比较不同推广方式的获客成本。
HN 评论精选
首发销量多由展示、知名度和运气决定，质量主要影响后期。
我对有人能在如此短时间内赚到这么多钱既着迷又深深羡慕。因为这一切发生在24小时内，很多销量不太可能来自书的质量：人们还没时间读，口碑带来的销售即便有也微乎其微。最初几天的交易大多来自展示、知名度或运气……我没读过这本书（就算想读也买不起），它可能确实不错。但 Nathan 也完全可能发布一本充满陈词滥调、同义反复的垃圾，销量也许一样好。质量不影响产品的初期成功，只在后期起作用。这说明营销等因素的影响有多大。
ruswick查看英文原文
I'm fascinated with and profoundly envious of people who can accrue huge sums of money in such short periods of time. Given that this was all done within 24 hours, it's unlikely that many sales came from the quality of the book: people won't have had time to read the book, and so word-of-mouth-based sales will be negligible if not nonexistent. In the first few days of sales, most every transaction is derived from presentation, notoriety, or luck... I haven't read the book (and I couldn't afford it even if I had a desire to do so), and it may be a fine product. However, Nathan could have easily published a piece of abject trash, full of platitudes and banal tautology, and done perhaps just as well. Quality has no bearing on the initial success of a product, and only comes into play later. It just goes to show how much gravity factors like marketing have on sales.
电子书作者应尽早考虑 Amazon 等分发渠道和 Kickstarter、实体书等出版形态。
Nathan，我根据一篇在 HN 上表现很好的帖子完成了电子书 v1。我一直在研究电子书的分发，这篇文章来得太及时。你有没有考虑在 Amazon 或其他电子书平台出版？有没有想过做成实体书或用 Kickstarter 融资？谢谢，真的很棒。
robbiea查看英文原文
Nathan, I finished v1 of my ebook from a post that did really well on HN: http://news.ycombinator.com/item?id=3837264 I have been really looking into distribution of the eBook and this is such a timely post for me. Did you think about publishing the book on amazon / other eBook sites? Did you ever think about making this into a real book or using kickstarter to get funding? Thanks for this post. Seriously Awesome.
推广新书时要比较 AdWords 与联盟渠道的获客成本。
Nathan，如果你看到这条：你有没有考虑用 AdWords 而不是联盟网络来推广书？我觉得值得看看 AdWords 或其他在线广告的获客成本能否优化到比联盟推广更便宜。
jjets718查看英文原文
Nathan, if you see this, have you thought about using AdWords to promote your books instead of using an affiliate network? I think it might be interesting to see if the CPA with AdWords or other online ads can be optimized to the point where it is cheaper than the CPA with affiliates.
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