出版与作家生涯2014lindaliukas.tumblr.com
我的科技童书如何在24小时内众筹到10万美元
My children’s book on technology raised 100k within 24 hours – here’s how
导读
这篇帖子讲的是琳达·柳卡斯（Linda Liukas）的儿童编程书如何在 24 小时内众筹到 10 万美元，并复盘成功原因。评论区从受众定位、宣传视频的说服力和持续写博客三个角度补充了经验，对做内容推介和写作的人都有参考价值。
可以直接用的写作要点
- 01
推介作品时，先用一句话讲清“读者能得到什么”，再谈背景和情怀；信息的先后顺序比信息量更重要。
- 02
宣传视频或文案要克制表演与频繁切换，让画面服务观点，别让形式抢走注意力。
- 03
选题要对准当下真实需求（比如家长希望孩子早点接触编程），并用亲切、低门槛的方式表达，降低读者的进入成本。
- 04
坚持开博客记录项目进展，公开的读者会促使你把学习和思考写清楚、写持续。
HN 评论精选
项目成功靠时机（STEM 热潮）、填补市场空白，以及作者亲切可接近的形象。
我支持了这个项目，觉得它会是我侄子的一份好礼物。它可以陪着他成长：现在可以和父母一起读故事部分，等他大一点再做书里的练习。我认为这个项目成功有几个关键原因：1）STEM、STEM、STEM，还有编程、编程、编程——时机正好，看看它得到了多少主流媒体报道；这是一个帮孩子从小接触编程的项目。2）市场需要一种容易上手的方式向孩子介绍编程，现有产品不多，而这可能是第一本以彩色儿童书为核心的作品；对家长来说也更可接近，冷冰冰的教科书会吓跑很多家长。3）琳达有魅力、活泼，而且不是美国人（在一个以美国用户为主的网站上），这在众筹中从来不是坏事；她身处男性主导的领域却是女性，也有帮助。这一点我完全不能怪她，为什么不利用呢？希望书做得好，这只是她的开始。
pwthornton查看英文原文
I backed the project, and think it will make a great gift for my nephew. It's something he can grow into, where he can read the book part with his parents right now, and then start doing the problems as he gets older. I think this project did well for a few key reasons: 1) STEM, STEM, STEM and code, code, code. The timing is right. Look at all the coverage this got in big mainstream media publications. Here is a project to help your child get into programming at a young age. 2) There is a need for introducing programming to children in an accessible way. There is some stuff on the market, but not that much, and this might be the first centered around a colorful children's book. I also think this is more approachable for parents too. A cold, clinical textbook would scare off many parents. 3) Linda is attractive, bubbly and non-American (on a heavily American site). This never hurts with crowdfunding. The fact that she is female in a heavy male-dominated space helps too. I can't fault her at all for this, and why not harness it? I hope it turns out well and that this is just the beginning for Linda and her books. I'm excited to read it with my future child.
宣传视频要克制表演和剪辑，先讲清核心卖点，否则观众抓不住重点。
我喜欢这个点子并支持了它。给孩子看的书可以像绘本一样简单，难的部分本该由父母和导师帮忙。但我也想对宣传视频提些反馈：我觉得“笑容”太多了，说不清哪里怪，但每隔几秒就笑、每分钟就扔东西，看着有点奇怪；正式一点会更好。画面动得太多，讲话时场景不停切换，我很难同时集中注意力听对话和看动画。主要卖点没有第一时间讲给我听，我不太确定书里到底有什么、家长或导师具体怎么引导孩子。基本上，一个每秒换场景的广告会伤害观众。另一个项目（我也支持了）WongFu 的电影众筹视频在 YouTube 上，那个更容易理解。就这些，祝好运。
yeukhon查看英文原文
I like the idea and I backed it. Book for kids can be as simple as picture books. Parents and mentors are the one supposed to help them to learn the hard stuff. But I also want to say that I have some feedback for the video. I just thought there was too much "smiles". I don't know how to put it: but it's strange and weird to see someone posting a video of her smiling like literally every few seconds, throwing things every minute or so. A bit formal will be great. There was too many moving. Scenes were constantly changing while the speech was on-going. It was hard to concentrate, pay attention to the dialogue and the animation at the same time. The main point wasn't delivered/pitched to me right away. I wasn't too sure what exactly would go into the book and how parents/mentors can help guide the kids in general from the video. Essentially, an ad that changes scene every 1 second is going to hurt viewers. Here is another project (which I backed too), I am not trying to promote it (but putting out here is guilty of promoting it). Check wongfuproduction movie fundraising video on Youtube. That was a lot easier to grasp. Just my 3 cents. Good luck.
把博客当作公开的进度记录，读者会成为你持续学习和写作的监督者。
“开一个博客，分享项目进展。这会让你对自己负责，也让人知道你在做什么。”很长一段时间我都觉得开博客是虚荣，我没多少了不起的想法值得别人知道，我学习新东西的尝试也和大家一样。但过去几个月我意识到自己完全错了。看了一些好的博客系列后我发现，即使你没有惊天动地的内容，写博客仍是让学习变得更重要的一种好方式——毕竟，你不能让读者失望，对吧？
jonesetc查看英文原文
> Start a blog where you share progress on your project. This will hold you accountable and let people know what you’re working on. For a long time I wrote off the idea of having a blog because it seemed vain. I don't usually have any great ideas that anyone else needs to know about, and my trials of learning new things are just the same as everyone else's. However, over the past few months I've realized that I was dead wrong. Watching a few good series of blogs like [1] and [2] has shown me that even if you don't have anything world shattering it is still great as a means to make learning more important. After all, you can't let down your readers, can you? [1] http://jvns.ca/blog/2013/09/26/hacker-school-day-4-c-unit-testing/ [2] http://www.jeffknupp.com/
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