出版与作家生涯2014journal.stuffwithstuff.com编辑精选
我的新书发布经历
How My Book Launch Went
导读
这是《Game Programming Patterns》作者对自出版新书发布过程的复盘：他先在网上免费连载全书，靠长期积累的邮件列表（约八千人）在发布时集中转化，并公开了销量数据。对写作者的价值在于：它展示了一条“先免费公开内容建立读者，再卖书”的可复制路径，也说明技术书可以写得幽默、像冒险故事一样好读。
可以直接用的写作要点
- 01
发布前长期经营邮件列表，把免费读者转化为发布日的购买力，是最有效的一步。
- 02
先在网络上免费公开全文，让内容自己积累口碑，比发布时临时推广更可靠。
- 03
技术内容也可以写得幽默、有叙事感，让读者觉得像在读冒险故事而非教科书。
- 04
主动请读者在购买处留下真实评价，能显著拉动长尾销量。
HN 评论精选
邮件列表是发布成败的关键，同时鼓励读者留下真实书评以拉动长尾销量。
一位小型出版社经营者提问：八千人的邮件列表显然是发布成功的关键，从零到八千花了多久、用了什么订阅表单或行动号召？他还问 Smashwords 上直销的表现，并建议读过书的 HN 用户去购买处留下诚实评价——亚马逊会给“已验证购买”的评论更高权重，对长尾销售很有帮助。
ilamont查看英文原文
Small publisher of how-to books here. Congratulations on the launch -- you really hit one out of the park! I like approach that you took to producing this title, which clearly is a labor of love. Looking at the data you shared, the 8,000-strong email list clearly made a major impact on the launch. How long did it take to go from 0 to 8k, and what sort of signup form or CTA did you use? One other question: How have direct sales been on Smashwords? I don't use Smashwords (until recently, they required the title page to give special credit to Smashwords, which rubbed me the wrong way) but since they removed that requirement I have been thinking of adding it as a standalone channel for In 30 Minutes guides. I distribute directly through Amazon, Createspace, Lightning Source, iTunes/iBooks, B&N, Kobo, and a few other obscure sites (txtr and Libiro). PDFs are sold through Gumroad. One suggestion I have for HNers who have read the book is to leave honest reviews wherever you bought it -- this can really help the long tail of sales. Amazon marks reader reviews from customers with "Verified Purchase," which gives those comments more weight in the eyes of prospective customers.
幽默与叙事感让技术书读起来像冒险，而不是枯燥的技术读物。
我像这里不少人一样，之前在 HN 上读过网络版。书写得太好，我甚至有两周放弃了骑自行车通勤改坐火车，只为能读上几段。没读过的人可以试试，很容易被吸引：书里的模式讲得清楚，但更出彩的是风格和幽默感，读起来不像技术书，更像一场冒险。我打算买一本表示支持，大概还会再读一遍。
aidos查看英文原文
I, like quite a few others around here it seems, read the web version when it was posted to HN a while back. It was so good that I actually ditched my daily cycle commute for a couple of weeks so I had the chance read little snatches on the train. For those that haven't read it, have a look - I'm sure you'll be hooked. The content (in terms of the patterns) is really nice and very clearly explained. Beyond that though, the style and humour is absolutely spot on. It doesn't feel like a technical read - it's more like an adventure. I'm going to buy a copy out of support, and honestly, I'll probably read it again.
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