小说与文学2015newrepublic.com
文学批注的兴起与再兴起
The rise, and rise, of literary annotation
导读
这篇文章讨论文学注释的兴起，以及 Genius.com 从 RapGenius 转向“注释全世界”的现象；评论区则质疑这种注释文化是否真被普通读者使用，并提醒其中可能有公关宣传成分。对写作者来说，值得思考注释如何延长文本生命、读者参与的门槛，以及如何区分真实趋势与宣传叙事。
可以直接用的写作要点
- 01
把注释和社区讨论视为文章的二次生命：写作时留下可被追问、可被引用的细节，方便读者在 HN、Reddit 等场域继续讨论。
- 02
不要假设读者愿意主动使用复杂注释工具；若想让人参与，注释入口和背景信息要足够低门槛。
- 03
写趋势类文章先分清真实使用与公关宣传，避免把厂商案例或宣传稿当成普遍现象。
- 04
读者更多是消费而非创作，叙事应先在简化阅读界面里成立，再谈注释等增值层。
HN 评论精选
社区讨论可视为文章的注释，好文章需要好讨论来延伸价值。
某种程度上，我认为 Reddit 和 HN 就是网络的注释。每当我读到一篇有趣文章却没能在两个网站“成功”、因而没有好的讨论时，我总觉得有点失望。
wodenokoto查看英文原文
In a way I consider both Reddit an HN the annotations of the web. I always find it a little disappointing when I read an interesting article that didn't "make it" on either site and thus doesn't have a good discussion.
要警惕把公关宣传误当趋势报道。
这是 genius.com 的公关稿；应该有 adblock 规则来识别这类内容。
bambax查看英文原文
This is a PR piece for genius.com; there should be adblock rules to detect these.
注释服务叫好不叫座，普通读者更习惯简化阅读而非主动注释，写作需降低参与门槛。
既然谈到这个话题……我一直想问别人怎么看 Genius.com 在最近大额融资后、从 RapGenius 大胆转向“注释全世界”之后的表现。撇开个人轶事不谈，我几乎想不起曾在 Twitter、Facebook、邮件列表、Reddit、HN 等野外看到非说唱类 Genius 注释链接被传播，除了 Genius 自己的推广文章或关于 Genius 的文章。换句话说，我读过并见过网上传播的关于 Genius 的文章，但想不起有 Genius 注释页面被转发。个人经验不是好指标，但我并非不想看到更多 Genius；我认为他们的使命很棒。可我至少每周能看到 Upworthy、ViralNova 等。不是否定使命或执行……除了说唱歌曲，我认为很难让普通读者——尤其今天更像消费文化而非创作文化——随手使用这个服务。我甚至认为，从 Twitter、FB、Medium 等大内容平台阅读界面的大幅简化来看，普通互联网用户可能领会不到阅读注释的价值。
danso查看英文原文
Since we're on the topic...I've been wanting to ask how others perceive Genius.com since its last big investment round and its bold pivot from RapGenius to "Annotate the World"...So skepticism of personal anecdotes aside...I literally cannot think of a time when I've seen a (non-Rap)Genius-annotated link passed around in the wild, i.e. via Twitter, Facebook, mailing lists, Reddit, HN, etc -- other than in articles that are either by Genius (as a means of promotion) or about Genius...To put it another way, I can think of articles I've read about Genius and seen passed around on the Internet, but I can't think of instances of Genius-annotated pages being sent around. Again, I know that personal experience is a bad indicator...but it's not as if I don't want to see more of Genius...I think their mission is great. But while I abhor things like Upworthy and ViralNova and their dozens of other clones...I at least see them in an average week of Internet usage. Again, not a knock on Genius' mission or execution...Rap songs aside, I think it's inherently hard to get the average reader -- especially today when we seem so much more like a consumer culture than a creator culture -- to casually use the service. I'd even argue that the value of just reading annotations is probably lost on the average Internet user, judging by the vast simplification of reading interfaces/web design that we've seen in all the big content platforms (Twitter, FB, Medium, etc.). edit: I know it's a little absurd to ask, "Has anyone seen Genius being used?" in a comment thread about a post in which a non-Genius person extols the use of Genius. But with all due respect, the OP is an academic and an editor of a book review...speaking as someone who is also an academic, academics finding something brilliant and edifying is not always an indicator of real-world use.
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