出版与作家生涯2017wired.com
Kindle 改变了图书生意——它也能改变“书”本身吗？
The Kindle Changed the Book Business – Can It Change Books?
导读
这篇 Wired 文章回顾 Kindle 十年如何改变图书生意，并追问它为何没能真正改变"书"本身：电子阅读器一直在模仿纸张，而没有发挥屏幕的独特能力。对写作者来说，它提醒我们：内容最终在什么介质上呈现、图表和排版在目标设备上是否成立，本身就是写作的一部分。
可以直接用的写作要点
- 01
动笔前先想清楚读者会在什么设备上读：电子墨水屏上图片、图表、复杂版式容易失真，依赖视觉说明的内容要准备可降级的文字表达。
- 02
别把屏幕当成纸的复制品：可以设计只有电子介质才能做到的呈现方式（可检索、可链接、分层展开），而不是照搬纸质版式。
- 03
排版细节（字体、断行、标点、图表标注）是阅读体验的一部分，交付前要像校对文字一样，在目标设备上校对呈现效果。
- 04
区分虚构与非虚构的阅读场景：小说适合纯文本沉浸，非虚构常需图表和反复查阅，按用途决定信息密度与结构。
HN 评论精选
电子书不该只模仿纸张，而应发挥屏幕独有的优势；开放内容呈现才能让阅读体验被重新设计。
没错——他们一门心思用屏幕去模仿纸张，连产品名（Paperwhite）都透着这个思路。其实他们该想想，在屏幕上阅读怎样才能比读纸更好。值得肯定的是他们提供了 Kindle Cloud Reader，让别人可以折腾内容的呈现方式；但它只能在电脑和 iPad 上用——iPhone（连 Plus 机型也算）和所有安卓设备都被封了。不管怎样，这还是比 iBooks 开放，后者根本不让第三方服务访问自己的书。
gnicholas查看英文原文
> A decade later, books haven't changed much at all. And only Amazon has the clout to really drive what could and should come next. Not by making pixels just like paper, but by embracing the difference. Yep — they're all about using screens to mimic paper. Even their product names (Paperwhite) show this. Instead, they should be thinking about ways in which reading on screen can be better than reading on paper. To their credit, they offer the Kindle Cloud Reader, which lets others tinker with content and how it's presented. But this is only accessible on computers and iPads — they block it on iPhone (yes, even Plus models) and all Android devices. But regardless, this is more open than iBooks, which doesn't let third-party services access their books at all.
墨水屏适合读小说，但图表呈现和排版仍是短板；为电子阅读器专门排版能显著改善体验。
我爱用 PaperWhite 读小说，但非虚构类书里的图片和图表质量实在不够好。我常在外工作，Kindle 让我能在酒吧随便找个安静的角落读，不用管环境光；更好的是背光不刺眼、不发蓝光，不影响睡眠。我们需要更快、分辨率更高的屏幕，也需要更用心地为电子阅读器排版文本——后者正由 Standard eBooks（一个 Gutenberg 项目）在做，专门处理排版上的毛病，整体提升电子书阅读体验。我们还没到位，但在往那儿走。
Wildgoose查看英文原文
I love my PaperWhite for reading fiction, but the quality of images and diagrams for non-fiction simply isn't good enough. I regularly work away and the Kindle means I can find any quiet nook in a pub in which to read without needing to care about the ambient lighting. Even better, I have an illuminated screen that isn't shining a blue-bright light in my eyes that will disturb my sleep. We need better performing (faster and higher resolution) screens along with more care taken to format texts for reading on an e-reader - the latter is being addressed by Standard eBooks which is a Gutenberg project to address typographical quirks and generally provide a better eBook reading experience. We aren't there yet, but we are getting there.
设备卡顿和图表缺失会把人推回纸质书；便携优势只对特定阅读场景有效。
我对 Kindle 越来越不耐烦，反而更多去买纸质书：它太卡，图片和图表常常几乎看不清甚至根本没有；另外我还有个和 Steam 一样的毛病——囤了一大堆大概永远读不完的书。话说回来，我通勤时间很短，不在路上读，所以便携的好处基本用不上。也许用 iPad 读会更舒服。
kayoone查看英文原文
I am getting more and more frustrated with my Kindle and resort to buying real books more, because its just so sluggish, pictures/diagrams are often barely visible or not there at all and i have the same problem i have with steam, in that i have huge backlog that i will probably never get to read. That being said, i don't read on my commute because its quite short, so the mobility benefits hardly apply. Maybe reading on an iPad would be more enjoyable for me.
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