出版与作家生涯2019thebritishacademy.ac.uk
书籍的发明如何改变了人们的阅读方式
How the invention of the book changed how people read
导读
这篇文章从卷轴到册页（codex）的转变出发，讨论书籍这种载体如何改变人们的阅读方式。对写作者来说，它提醒我们：内容呈现的物理形式（分页、可标记、可定位）会实实在在地塑造读者的阅读行为和节奏。评论区还补了一层：网络时代的滚动阅读丢掉了“可定位性”，值得写作者在结构设计时留意。
可以直接用的写作要点
- 01
把连续的内容切成标准化的小单元（页、节、编号），读者才有进度感和“我读到哪了”的位置感。
- 02
网页滚动阅读方便，却缺少页码式的定位能力；写作时可主动用小标题、编号或锚点补齐这一点。
- 03
载体本身会塑造阅读习惯：先想清楚读者是在纸上翻、在屏幕上滚还是听，再决定段落长度和结构节奏。
- 04
标题承诺什么就要兑现什么——如果标题讲“书如何改变阅读”，正文就该落到阅读行为的变化，而不只是比较两种载体的优劣。
HN 评论精选
离散分页带来进度感与可定位性，连续滚动则牺牲了定位能力。
书籍的好处似乎来自它由标准化的离散单元（页）组成：翻页推进容易，而且“可定位”——能标记页码、知道自己读到哪。卷轴的缺点——推进麻烦、读完还得倒回去、无法定位——都源自它的连续性。有意思的是，今天在网页上阅读通常是连续的（滚动），电脑替我们解决了推进的麻烦，但“无法定位”的问题又回来了。
jamesrcole查看英文原文
Thinking out loud, the utility of the book seems to come from it being composed of standardized, discrete units (pages). It's easier to progress through it by turning pages, and it has addressability (ability to mark pages, such as to indicate the current place you're at). And the downsides of the bookroll -- awkwardness to progress through it, having to 'rewind' them after finishing them, and lack of addressability -- comes from them being continuous. It's interesting to note that modern reading on the web is usually continuous (scrolling). It doesn't have the awkwardness of moving through the text that bookrolls did, as the computer handles that. But it does have the problem of lack of addressability.
标题承诺的“阅读方式之变”在正文里落空了，是典型的文不对题。
文章讨论了卷轴和册页（书）的优缺点，这挺有意思，但它并没有真正讨论“书如何改变了人们的阅读方式”。
jamesrcole查看英文原文
The article discusses the pros and cons of bookrolls and codexes (books), which is interesting, but it doesn't really discuss how books changed how people read.
阅读载体之争背后是整个出版生态在重组，作者的生存方式也在变。
很有意思的文章。我顺着“电子书销量下滑”的出版业报告一路查下去，看到行业正在剧烈变化：主流出版社同时压低纸书价格、加强推广来对抗电子书趋势；而独立出版借电子书崛起，销量据说大幅上升。
hrktb查看英文原文
Very interesting piece. I also got caught in rabbit hole following the AAP report on ebooks sales declining. It was an interesting ride, showing a glimpse on how much things are changing and the industry is evolving. The entry of the hole, a report on trade books sales, with numbers from mainstream publishers: https://newsroom.publishers.org/trade-book-publisher-revenues-up-44-for-first-three-quarters-of-2018/ Then digging further it seems these publisher also had a series of actions to bring physical book prices down and promote them better to fight back the ebook trend, which would explain the number. Digging much further, independant publishing has become a thing, partly due to the rise of ebook, and independant sales is said to have sharply rised. A take on this trend: https://thenewpublishingstandard.com/ebook-sales-doubled-us-2018-according-data-guys-nonsensical-bookstat-numbers/ Or more into the indie side: https://www.geekwire.com/2018/traditional-publishers-ebook-sales-drop-indie-authors-amazon-take-off/
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