出版与作家生涯2012hollylisle.com
iBookstore 下架霍莉·利斯尔的写作课，只因她提到了亚马逊
iBookstore rejects Holly Lisle's writing course because she mentions Amazon
导读
这篇讲 Holly Lisle 的写作课程因提到 Amazon 被 iBookstore 拒绝，引发对平台审核规则不透明、竞品提及风险的讨论。对写作者的价值在于：内容能否上架不只取决于质量，还受渠道政策影响，投稿前要了解并规避平台敏感点。
可以直接用的写作要点
- 01
在教程或书稿中提及竞品、外部购买链接前，先查目标平台的上架规范，别等提交后才发现触雷。
- 02
平台书面指南未必覆盖所有拒绝理由，重要稿件要保留提交记录和客服沟通，并准备可替换版本。
- 03
把竞品名称和购买链接写成可替换、可删除的模块，避免让外部引用成为内容必需。
- 04
遇到拒绝先区分“内容质量问题”和“平台政策问题”，再决定改稿还是换渠道。
HN 评论精选
质疑案例特殊性：平台实际允许大量推广 Amazon 的书，说明拒绝理由可能并非统一规则。
这个故事有点不对劲。随便浏览 iBookstore 就能看到大量关于 Amazon 和 Amazon 产品的书，包括如何通过 Amazon 卖作品的书。这些书唯一目的就是推广或支持使用 Amazon。显然苹果并不介意这些书。
rickmb查看英文原文
Something is off about this story. A brief glance in the iBookstore shows tons of books on Amazon and Amazon products, including books on how to sell your work via Amazon. We're talking entire books who's sole purpose is to promote or support the use of Amazon. Clearly Apple has no problem with those.
平台常执行未公开规则；作者应预期书面指南之外还有隐形审核，并提前准备合规方案。
一年半前，我为某个体育博客团队的一本书做页面排版。他们选择用 Amazon 旗下的 CreateSpace 出版，我负责确保符合提交要求，读完了要求并记下相关部分。提交审核后书被拒，因为我们引用了一些书并在脚注中放了来源材料的 Amazon 页面链接。我复查 CreateSpace 指南，没有提到这条要求。联系客服也只得到类似“这是政策，不遵守就不会批准印刷”的回复；我问为什么政策不公开，对方礼貌但不解释也不道歉。我讲这件事不是说苹果的做法因此就没问题，因为亚马逊也做过类似的事。我只是想说，机构在有权审核产品时就会使用这种特权，可能是苹果、亚马逊、公共图书馆、餐馆，几乎任何机构。我个人希望这些机构公开政策。
NaOH查看英文原文
One and a half years ago I did the page layout for a book being produced by a team-specific sports blog. They chose to publish the book using CreateSpace, which is owned by Amazon. It was my responsibility to make certain we were in compliance with the submission requirements. I read through them and took notes of all the relevant parts. When we submitted the book for review, it was rejected because we had quoted some books and included footnotes with links to the Amazon pages of the source materials. I double-checked the CreateSpace guidelines, and there was no reference to this requirement. When I spoke to a customer service representative, I received no helpful information, just something along the lines of, "This is the policy and no books will be approved for printing unless there is adherence." When I asked why the policy wasn't publicly documented, the person with whom I spoke, polite though she was, offered no explanation (nor any apology). I don't recount this incident to suggest that what Apple has done here is mitigated in any way since Amazon has behaved similarly (and for all I know CreateSpace has updated its guidelines in the intervening months). My point is simply to note that organizations utilize this prerogative when they are in a position to vet the products they offer. It could be Apple, Amazon, a public library, a restaurant. Really, almost any establishment. Personally, I'd like all of these organizations to be upfront with their policies, but they usually don't take this approach. Typically, this isn't an issue to consumers. What's different here (e.g., with the Apple content stores), I think, is our expectations. We accept that most restaurants aren't divulging what factors are involved in purchasing the ingredients used. The public library doesn't give clear guidance regarding what subjects it pursues for the books on its shelves. The doctor doesn't always explain why one drug prescription is better than the alternatives. No, I don't think our regular acceptance of those behaviors is what we should bring to a situation like this one with Apple. Actually, quite the opposite. I would hope many of us would bring similar levels of scrutiny to other areas of life which are likely to be more beneficial to many. It seems to me there is much more to gain from critical analysis of something like drug approval methods than, say, whether Airfoil Speakers is in the App Store.
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