出版与作家生涯2015magetdd.com
Show HN：我刚发布了第一本自出版的书
Show HN: I just released my first self-published book
导读
一位开发者分享了自己自出版的第一本书（Magento 测试实践），并放出抢先体验样章。HN 读者从营销文案、样章设计和校对三个角度给出了具体反馈，对写技术书、做自出版的人都有参考价值。
可以直接用的写作要点
- 01
面向初学者的营销文案要给明确结论，别写“用最适合你的方法”——读者正是不知道什么适合才买书。
- 02
用“我实践并验证过的一套方法”来推荐内容，比罗列各种可能性更有说服力。
- 03
抢先版/样章要包含“动手做”的实操部分，让读者尝到“怎么做”的甜头，而不只是讲“为什么”。
- 04
发布前认真校对：检查拼写错误和章节标题大小写风格是否统一。
HN 评论精选
面向初学者的营销文案应给出明确结论，而非“用最适合你的”这类模糊建议。
做得好，我把它转给了几个认识的 Magento 开发者。一点反馈：我理解你想说清楚这本书“不是什么”，但当你写“本书只聚焦少数几个工具和几种具体方法，我认为它们最有效。务实一点，用最适合你的”时，戴着“做 Magento 但不做测试”帽子的我会想：等等，我根本不知道什么适合我，所以才买这本书啊。换成我会这么写：“本书讨论我用过并成功的一套工具。测试 Magento 扩展还有其他方式，但本书会带你走完一套我实践并使用多年的方法。”如果这本书面向初学者（指测试初学者，不一定是 Magento 初学者），像你的文案暗示的那样，那就给他们明确的说法，尤其是在营销文案里，初学者就喜欢这个。（书里当然可以呈现更多灰色地带，但别太多。）
mooreds查看英文原文
Nice work. I passed it along to a couple of magento developers I know. A bit of feedback. I get that you want to be clear what the book isn't, but when you say "This book only focuses on a handful of tools and few specific approaches that in my opinion work the best. Be Pragmatic and use what works best for you." That makes me (with my 'Magento developer who doesn't test' hat on) think, wait, I don't know what works for me, that's why I'm buying the book. Instead, I'd write something like: "This book discusses one toolset I've used with success. There are other ways to test Magento extensions, but this book will walk you through setting up a method that I've tested and used for years." If this is a book aimed at beginners (magento testing beginners, not necessarily magento beginners), which your copy implies, give them definitive statements, especially in the marketing copy. That's what beginners like. (You can, of course, offer more shades of gray in the book, but not too much.)
抢先版应包含实操内容，用“怎么做”制造需求并留住读者。
恭喜出书！几年前我也写过一本，知道这非常费工夫，但真的很有趣、很有成就感 :) 提个建议？在抢先体验版里也放一部分“动手做”的内容。光知道为什么该做某件事本身价值不大——告诉我怎么做才更有价值。给我尝个鲜，让我上手，然后想继续读下去把剩下的完成！唯一缺点是会制造需求，也会给你压力尽快放出剩余内容，否则人们可能去别处找完成方法，等你发布剩下的内容时需求已经消退了。
xivzgrev查看英文原文
Congrats on publishing your book! I did one back a few years ago, and I know it's a ton of work but really fun / gratifying :) May I make a suggestion? In the early bird access, I would also include part of the get hands dirty. Knowing why I should do something isn't that valuable on its own - it's the stuff showing me how that's more valuable. So give me a taste, get me started and then wanting the rest so I know how to finish it! The only downside is that it'll create demand but that will also create pressure on you to make the rest available soon, otherwise people may try to find how to finish elsewhere so when you release the rest some of the demand will have dissipated.
发布前要校对，注意拼写错误和标题大小写风格的一致性。
看起来很赞。只想提几个我在样章里注意到的文体问题：Part 1 下有个小节标题写成“It;s all about communication”（那个 it;s），以及章节标题的大小写风格很不一致。不知道你之后会不会找编辑通读一遍，只是想提一下抢先版样章里的几个问题 :)
unknownknowns查看英文原文
Looks awesome. I just wanted to mention a couple stylistic things I noticed in the sample copy: subsubsection under Part 1 named "It;s all about communication" (the it;s), and the capitalization style for section titles is pretty inconsistent. I don't know if you'll have an editor go through everything later on, but just wanted to mention a couple of the things from the early access sample :)
同类还值得读
写书：值得吗？
Writing a book: is it worth it?
Martin Kleppmann（《设计数据密集型应用》作者）复盘写书到底值不值：金钱回报低、耗时极长，但带来了可见度、信任和职业机会。
出版与作家生涯2020 · 642 分 · 287 评4 条写作要点编辑精选写书并不是个好主意
Writing books is not really a good idea
这篇文章讨论靠写书谋生的现实难度，评论区从版税数学、收入预期和写作目标三个角度补充了作者视角。
出版与作家生涯2021 · 577 分 · 609 评4 条写作要点编辑精选如何自助出版一本书：实用资源清单
How to self-publish a book: A handy list of resources
这是一份关于「如何自助出版一本书」的资源清单帖，涵盖从编辑、排版到 ISBN、销售渠道的实操工具与花费。
出版与作家生涯2018 · 558 分 · 88 评4 条写作要点编辑精选我自助出版一本Ruby on Rails书，赚了7万美元
How I Made $70k Self-Publishing a Book about Ruby on Rails
这是一篇 Ruby 开发者自述：他把一套 Rails 性能课程（书＋视频＋答疑）自出版，一年毛收入约 7 万美元，并总结了选题、定价、营销等经验。
出版与作家生涯2017 · 539 分 · 175 评4 条写作要点编辑精选石黑一雄警告年轻作家因“恐惧”而自我审查
Sir Kazuo Ishiguro warns of young authors self-censoring out of 'fear'
石黑一雄提醒年轻作者因“恐惧”而自我审查，即这条帖子讨论的核心。
出版与作家生涯2021 · 396 分 · 641 评5 条写作要点编辑精选