出版与作家生涯2018bbc.com
零工从业者能从言情小说作家身上学到什么
What gig workers can learn from romance writers
导读
BBC Capital 的文章介绍言情小说作者社群的三条做法：欢迎新人、共享竞争信息、向新手请教，并讨论这些经验对零工/自由职业者的借鉴意义。对写作者而言，它提示了两件事：社群协作能帮你看清市场空白，而文笔之外的分发与营销往往决定收入。
可以直接用的写作要点
- 01
主动欢迎新人、共享行业信息，能把整个类型市场做大，自己的圈子也会更强。
- 02
把新手“没人做出我想要的东西”的抱怨当作选题线索，那里往往藏着市场空白。
- 03
别只顾打磨文笔：让作品被读者看见的营销能力，常常决定成败。
- 04
留意分发渠道变化（电子书、有声书），新平台会重塑读者偏好和类型格局。
HN 评论精选
新手的需求暴露市场空白，向新手请教是选题与定位的线索。
有三种做法让言情小说作者走向成功：欢迎新人、分享竞争信息、向新手请教。最后一条很有意思：人们进入一个领域总有原因，可能只是为挣钱，但也可能是因为没人做出他们想要的东西。新手无意间代表了市场的空白，执行力更好的人能在那里大赚。我这就去初学者编程论坛潜水，看看哪些项目紧迫到让人愿意学编程。
keenerd查看英文原文
> Three practices set romance writers up for success: they welcome newcomers, they share competitive information and they ask advice from newbies. That last one is interesting. People entering a field do so for a reason. It might just be to do a job and get paid, but it could also be because no one is making what they want. Newbies unconsciously represent gaps in the market where someone with better execution could make a killing. Brb, got to dive beginner programming forums and look at the types of projects that are so pressing that someone is willing to learn how to program.
写作质量与营销能力之间存在权衡，文笔好但不会推广几乎必败。
我很好奇，一个作者的成功有多少取决于写得好、多少取决于营销好？弹性有多大？如果你的文笔极佳但不擅长把书送到读者眼前，你几乎肯定会失败——但反过来，一个作者能差到什么程度，却仍能靠更强的推销能力赚钱？
pavel_lishin查看英文原文
I wonder how much of a writer's success is balanced between being a good writer, and a good marketer. How much give is there? If your prose is excellent but you're bad at getting your book in front of eyeballs, you'll almost certainly fail - but how bad can you be as an author, while still making money by being a better salesperson?
平台和阅读媒介（电子书、有声书）对类型增长的影响可能大于社群文化。
这个类型的成功有多少能归功于包容的文化？我猜它可能拉平了收入曲线——对一个饱和、靠爆款的行业来说，一万美元的年收入中位数比我预想的高。但就类型整体增长而言，我认为 Kindle 和 iBooks/Audible 作用大得多。2008 到 2014 年言情作者收入增长三倍、其他作者收入减半，说明读者确实改变了偏好，以免被人看到在读纸质言情小说。从 Audible 畅销榜看，科幻/奇幻似乎也有类似现象。
amsilprotag查看英文原文
How much of the genre's success can we attribute to an inclusive culture? I would guess it may have helped level out the income curve - a $10,000 median annual income is higher than I would have guessed for a saturated, hit-based industry. But in terms of aggregate genre growth, I think the Kindle and iBooks/Audible helped much more. Seeing the three-fold increase in romance author income coupled with the halving of other authors' income from 2008 to 2014 suggests that readers really altered their preferences to avoid being seen with a physical romance novel. It feels like a similar phenomenon occurred with scifi/fantasy, judging by the audible best seller list. https://www.audible.com/adblbestsellers
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