讲故事与叙事2020programaudioseries.com
《The Program》初见成效——我如何借 Hacker News 推出一档虚构播客
”The Program” first results – how I used HN to launch a fiction podcast
导读
这是一篇独立创作者的成绩复盘：作者讲述了自己如何借助 Hacker News 从一个概念走到正式上线一档科幻题材的虚构类播客（“播客版《黑镜》”），并公布了收听数据和传播过程。对写作者来说，它的价值在于示范了“把社区讨论变成创作素材”和“用一次公开复盘完成二次传播”这两件事，另外还有一条关于用词精确的小提醒。
可以直接用的写作要点
- 01
把论坛里的真实讨论当作素材库：作者坦言第 8、10 集几乎逐字采用了 HN 的评论，现实语料能让虚构世界更有质感。
- 02
措辞要精确：应说 fiction podcast（虚构类播客），而不是 fictional podcast，后者会让读者以为你在宣传一个根本不存在、一集都没录的节目。
- 03
先在小范围预热、正式发布时再集中公布，事后写一篇带真实数据的复盘，既能补充新听众，也能积累信任。
- 04
上线后要让节目进入主流播客 App 供人订阅，否则早期听众会以为剧集已完结而默默流失。
HN 评论精选
产品描述的措辞要精确，一个词的差别会改变读者对“这东西是否真实存在”的判断。
我之前没听说过这个节目，但设定非常吸引我，我准备去听：想象《黑镜》变成一档播客，每集是独立故事，背景是“金钱、国家、上帝”融合成一个叫 Program 的实体的未来；那个世界既不是乌托邦也不是反乌托邦，新系统既造出赢家也造出输家。另外顺便说一句，把它称为“fictional podcast”很让人困惑，叫“fiction podcast”更合适——前者听起来像是你在推广一个根本不存在、一集都没录的节目。
jstanley查看英文原文
I've not heard of this before. The premise sounds incredibly appealing to me, and I am going to try listening: > For those who haven’t heard (of) The Program audio series before, imagine Black Mirror as a podcast. Every episode is a standalone story set in a future in which Money, State, and God have been fused into a single entity called the Program. The world of the Program is neither a utopia nor a dystopia, as the new system produced both winners and losers - ordinary men and women who are sometimes heroes and sometimes the villains of their own lives. And to them, it is not this future they find terrifying - but our present. For what it's worth, describing it as a "fictional podcast" is quite confusing. I think it would be better described as a fiction podcast. A "fictional podcast" makes it sound like you were promoting it as if it existed, without actually having made any episodes, i.e. the podcast is fictional rather than being a podcast of fiction.
公开征集并直接引用社区讨论，是获取真实素材和培养参与感的有效方式。
我是作者。2018 年 6 月在 HN 首次公开这个节目，2019 年 11 月正式上线，现在想给社区一个简短更新：我写了一篇带数据和接受情况回顾的博文，希望能帮到想做类似事情的人。这个网站上的讨论一直是我写作的灵感来源，我尤其想知道你们觉得哪些帖子能成为未来剧集的素材——有趣的是，第 8 集和第 10 集里就有几乎逐字采用的评论。
I-M-S查看英文原文
Hello HN! After unveiling The Program audio series on HN in June 2018 [1], and officially launching in November 2019 [2], I wanted to give the community a quick update how this unusual fictional podcast was doing. So I wrote a blog post containing the numbers and the story of the show's reception so far. Hopefully it helps someone (thinking of) undertaking a similar endeavour. Please let me know if you have any questions or feedback, either regarding the blog or the show itself. The discussions on this site are a constant source of inspiration for my writing, and I would be especially curious to hear of any submissions you think would make fertile fodder for future episodes (fun fact: episodes 8 and 10 contain comments that have been incorporated into the show almost verbatim!) [1] https://news.ycombinator.com/item?id=17425278 [2] https://news.ycombinator.com/item?id=21704417
发布渠道决定听众留存：不进主流订阅平台，老听众会以为作品已停更。
我很喜欢这档播客，但我是在你的网站上听的，还以为它已经完结了。要不是读到这篇文章，我根本不知道又出了 4 集、还有 2 集在路上。现在我肯定会在播客 App 里订阅。
bberenberg查看英文原文
I really loved this podcast, but I had listened to it on your website and thought it had concluded. Had I not read this post, I would not have known there were 4 more episodes out, and 2 more on the way. Definitely subscribing in a podcast app now.
把推广过程写成可复用的经验帖，本身就能带来读者与听众。
谢谢你这么详细地记录做了什么、什么有效。我快读了一些部分，但对播客推广的了解比之前清楚多了。虽然我不是常听播客的人，我也会去听听你的节目。
AnonC查看英文原文
Thank you for the detailed account of what you did and what worked. I had to skim through some parts of the post, but I came off more informed than before about podcast promotions. I will be checking out your podcast even though I’m not a regular podcast listener.
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